eCommerce Website Blog: Tag: marketing

  • Learn how you can achieve the best result when using cost per click advertising, understand about conversion rates and your ROI, plus what to do if your CPC ads aren't working.
    Posted: Thursday 8 July 2021
  • Videos are a powerful marketing tool and one worth considering using within an online store. We take a look at the benefits of eCommerce video marketing, video software options and how to add videos to your website.
    Posted: Friday 7 May 2021
  • We take a look into what content marketing is, content marketing formats you could use, the content marketing sales funnel and how to create your own marketing strategy.
    Posted: Friday 6 March 2020
  • We discuss what could happen to your personal and business related information online, and the ways you can work towards keeping it safe.
    Posted: Friday 17 January 2020
  • For many businesses, making plenty of sales around Christmas time helps balance out quieter times of the year. To help you raise sales, take a read of our Christmas email marketing tips today.
    Posted: Monday 4 November 2019
  • Ever thought about using videos on your website? We break down the benefits videos can provide to a website, plus 7 tips on creating high performing videos, and how to upload them to your website.
    Posted: Monday 29 July 2019
  • Needing to edit a video you have made? We share seven free video editing software programs suitable for beginners right through to experts. Check them out!
    Posted: Monday 22 July 2019
  • Learn about the eCommerce tool of upselling, how to use it on your website and some common upselling strategies for you to try on your eCommerce site.
    Posted: Monday 15 July 2019
  • Needing some great free stock photos? Come and see our eight favourite free stock image websites, with no cost photos for you to download and use.
    Posted: Friday 24 May 2019
  • We're Sponsoring The David Awards: Here's Why You Should Enter
    As a major sponsor of The David Awards, we're encouraging small businesses around NZ to enter and share their successes, demonstrate their skills and help their business move forward.
    Posted: Monday 22 April 2019
  • Best Newsletter Email Subject Line Examples & How to Write Them
    The best email subject lines have high open rates. We share our list of the top subject line examples, along with tips on how to write them, to increase the success of your newsletters.
    Posted: Monday 8 April 2019
  • How to Write an Email Newsletter Which Gets Read
    Having trouble writing email newsletters? We share the common characteristics of high performing newsletters, ideas on content to include in your newsletters, tips on designing a newsletter and two free tools which can help analyse your email subject headings.
    Posted: Friday 5 April 2019
  • Defining & Promoting Your Unique Selling Point
    Have you got a unique selling point for your products or services? We explain what a USP (unique selling point or proposition) is, how to get one and how to promote it successfully. Find out more now.
    Posted: Monday 25 March 2019
  • What Is a Call to Action & How Are They Used?
    A call to action or CTA is a powerful strategy to employ within every page of your website. We explain what a CTA is, how they are used and give you some high performing call to action examples to use on your website.
    Posted: Monday 4 March 2019
  • Website Popups: What Are They & Do You Need Them?
    Should you be using a website popup? Do they help you sell more or get more enquiries? We look at the pros and cons of using popups on a website.
    Posted: Monday 25 February 2019
  • Tips On Creating a Business Plan
    Creating a business plan doesn't need to be something you put into the too hard basket. In this article we share tips on how to create a business plan which works for you, and doesn't leave you pulling your hair out!
    Posted: Friday 11 January 2019
  • How to Create a Content Plan for Your Website
    A website content plan gives you a clear map of where your website is going and where it's been. We explain in detail what it is, how to create one and share tips on writing the web content too.
    Posted: Wednesday 9 January 2019
  • Using Product Bundles to Increase Website Sales
    Product bundles are another great tool online stores can use to increase the number of sales they make through their website. We explain what a product bundle is, the types you could use and tips on promoting these to your customers.
    Posted: Friday 21 December 2018
  • Help On Choosing Your Bulk Email Marketing Platform
    As a small to medium sized business, there's a high chance you are or want to send bulk emails to your list. In this article, we explain how to pick the right platform, plus describe the features of some of the most common email software options.
    Posted: Monday 3 December 2018
  • NZ Guide to Corporate Gift Giving at Christmas
    As a business, choosing whether to give Christmas corporate gifts and then finding those gifts can be a mission! We explain why corporate gift giving occurs, who gifts should be given to, how much you should spend and what the best gifts are.
    Posted: Monday 5 November 2018

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