Everybody wants to be found by search engines, but many of us are not clear on how it all actually works. How does Google choose which websites to show first? Why is my competitor’s website coming before mine even though we sell the same products?
It all has to do with how your website is ranked. Let’s delve deeper into SEO and your website rankings.
Product category SEO refers to the things things done to increase the likelihood of the individual category page being noticed and displayed by a search engine in SERPs (search engine result pages).
The SEO optimisation of product categories can be done at anytime, just like all SEO work. In this article we've listed the key benefits that doing so can bring, as well as five key optimisation tasks you can undertake for your product categories.
SEO for product pages is about undertaking tasks to increase the visibility of products by using techniques which can increase rankings on search engine results pages or SERPS. We explore the things you can do to raise your online visibility.
A subdomain, also known as a child domain, is a third level domain used to organise content within a website. It is a part of a larger existing domain name, and makes it easier for someone to remember a web address.
Heading tags, also known as page headings, are a misunderstood part of SEO. Because of this, they are often incorrectly used or not used at all. However, they are easy to implement and can help improve your SEO.
Two terms which are heard a lot are SEO and AdWords. Both are significant players in the SEO or search engine optimisation arena, which is all to do with getting your business found by search engines.
SEO for product descriptions refers to the things you do for and on your individual product descriptions to increase their visibility online. We're going to walk you through the steps to take when writing SEO friendly product descriptions, plus what details your customers need when making their buying decision.
We can now import websites from most other CMS and shopping platforms, maintaining perfect SEO link juice and full replication of the existing template and content.
If outsourcing your SEO is on your to-do list, brilliant! Before you start hunting for and choosing an SEO professional to hire, upskilling yourself on the basics of SEO is essential.
SEO or search engine optimisation are the things you do to help your website get found and ranked highly in search results.
Search engine optimisation is a complex thing. But that doesn't mean it's impossible or too hard for you to do. We've put together a list of eight SEO tips you can do for your own website.
Meta tags are a great tool every website owner needs to both understand and use. In your CMS, there is a specific area where you can enter them, helping to improve your website's on page SEO.
We'll take a look at what using each colour hat involves and help you decide which one you should be using for your website's SEO.
Explaining in more detail about what white hat SEO is and how you can safely use it to increase traffic to your website.
We explain further about what black hat SEO is, and some strategies you'll definitely want to avoid on your website.
What are the differences between search engine optimisation and search engine marketing? We explore these, plus help you to decide which one, or both, you should be using for your website.
You've got some awesome products which would be perfect for Christmas gifts on your website. Christmas SEO is what you need to get them found and sold
We look at what Google's featured snippets are, the benefits of achieving them and how to optimise your website for them.
As a website owner, it's important that you understand what search intent is and how to best optimise your content for it. We discuss both of these points in this informative article.
Learn what keyword research is, why it is important for your website's SEO and suggestions on where to find the right keywords.
Learn how to select the best keyword phrases for your website to improve your search engine ranks, plus where to add them in your website.
Learn more about local SEO for retailers, including what it is and how to get local website traffic and more people walking into your bricks and mortar store!
A meta description is one just one of the meta tags you can use to help improve your website's SEO. We explain what they are and the best practice when writing them for each page of your website.
We explain what website site indexing is, the common site indexing issues you may become aware of and discuss whether they are a problem you should be concerned about, or not.
We will discuss what a landing page is and how it works, explain what conversion rate optimisation is, elements of a landing page, how to optimise a landing page to increase its conversion rate, and why all of this is important.
Learn what a landing page CRO audit is, and what the 8 steps required during the audit are, in order to increase your conversion rates.
We list five steps to follow when writing content for your website to help increase your search engine rankings.
We explain the reasons why you would want to improve your website content. and share some tips on how to write highly successful content for your website.
Heard of a bounce rate, but are not sure what it means? Found out what your site's bounce rate is and want to know how to change it? We answer both of these questions for you.
Each year, there are over 400 different algorithm updates made by Google and has the potential to affect your website's ranking. We explain what an algorithm is, why they are changed and what may happen to your website after an algorithm update.
Get yourself an overview of what eCommerce SEO is and the specific tasks it requires for your website to rank well in search engine results.
Discover how to write SEO content for your website to increase your page rankings, visitor numbers and lower your bounce rate.
Google Analytics 4 or GA4 is Google's newest web analytics property that tracks visitor activity on both websites and apps. With more features and data available to you than the previous version, Universal Analytics, you will be better able to understand how visitors interact with your website.
Learn what the Google Shopping Experience Scorecard is and where you can set it up for your business.
Find out why robots visit your website, the type of information they collect and what they do with it.
We will be discussing how to calculate your website's conversion rate optimisation, conversion rate analysis, setting your conversion goals, developing your CRO plan and some of the eCommerce CRO strategies you can implement in this informative guide.
It's becoming very clear that more people are using voice search when using search engines, making it vital you optimise your content for it. We share strategies on how to ensure your content is voice optimised.