SEO Resources

Our Collection of Search Engine Optimisation Articles

Search engine optimsation or SEO are the things you do to your website to help it get found by search engines like Google. There are three main types of SEO: off page SEO, on page SEO and technical SEO. The easiest one to perform is on page SEO and that is where we have focused a lot of attention on when creating these SEO articles. To make it easy to find them, we've added links to all of the SEO resources available on our website below:

Website and Page Rankings 

Everybody wants to be found by search engines, but many of us are not clear on how it all actually works. How does Google choose which websites to show first? Why is my competitor’s website coming before mine even though we sell the same products? 

It all has to do with how your website is ranked. Let’s delve deeper into SEO and your website rankings.

Best Product Category SEO Strategies

Product category SEO refers to the things things done to increase the likelihood of the individual category page being noticed and displayed by a search engine in SERPs (search engine result pages).

The SEO optimisation of product categories can be done at anytime, just like all SEO work. In this article we've listed the key benefits that doing so can bring, as well as five key optimisation tasks you can undertake for your product categories. 

SEO for Product Pages

SEO for product pages is about undertaking tasks to increase the visibility of products by using techniques which can increase rankings on search engine results pages or SERPS. We explore the things you can do to raise your online visibility. 

What Are Subdomains?

A subdomain, also known as a child domain, is a third level domain used to organise content within a website. It is a part of a larger existing domain name, and makes it easier for someone to remember a web address.

Using Heading Tags to Improve Your SEO

Heading tags, also known as page headings, are a misunderstood part of SEO. Because of this, they are often incorrectly used or not used at all. However, they are easy to implement and can help improve your SEO. 

SEO and Google Ads: What's the Difference?

Two terms which are heard a lot are SEO and AdWords. Both are significant players in the SEO or search engine optimisation arena, which is all to do with getting your business found by search engines.

SEO for Product Descriptions

SEO for product descriptions refers to the things you do for and on your individual product descriptions to increase their visibility online. We're going to walk you through the steps to take when writing SEO friendly product descriptions, plus what details your customers need when making their buying decision.

Migrating Websites With Perfect SEO Link Juice

We can now import websites from most other CMS and shopping platforms, maintaining perfect SEO link juice and full replication of the existing template and content. 

Outsourcing Your SEO: What You Really Need to Know First

If outsourcing your SEO is on your to-do list, brilliant! Before you start hunting for and choosing an SEO professional to hire, upskilling yourself on the basics of SEO is essential. 

A Beginner's Guide to Understanding What is SEO

SEO or search engine optimisation are the things you do to help your website get found and ranked highly in search results. 

8 Easy SEO Tips to Get You Started Today!

Search engine optimisation is a complex thing. But that doesn't mean it's impossible or too hard for you to do. We've put together a list of eight SEO tips you can do for your own website.

How to Optimise Your Web Pages Meta Tags

Meta tags are a great tool every website owner needs to both understand and use. In your CMS, there is a specific area where you can enter them, helping to improve your website's on page SEO.

Understanding Black, Grey & White Hat SEO

We'll take a look at what using each colour hat involves and help you decide which one you should be using for your website's SEO.

White Hat Strategies to Grow Website Traffic

Explaining in more detail about what white hat SEO is and how you can safely use it to increase traffic to your website.

What is Black Hat SEO?

We explain further about what black hat SEO is, and some strategies you'll definitely want to avoid on your website.

SEO verses SEM: What Are the Differences?

What are the differences between search engine optimisation and search engine marketing? We explore these, plus help you to decide which one, or both, you should be using for your website.

Christmas SEO Tips for eCommerce Stores

You've got some awesome products which would be perfect for Christmas gifts on your website. Christmas SEO is what you need to get them found and sold

Optimise for Google's Featured Snippets

We look at what Google's featured snippets are, the benefits of achieving them and how to optimise your website for them. 

Understanding Search Intent

As a website owner, it's important that you understand what search intent is and how to best optimise your content for it. We discuss both of these points in this informative article.

What is Keyword Research?

Learn what keyword research is, why it is important for your website's SEO and suggestions on where to find the right keywords.

Choosing Your Keywords for SEO

Learn how to select the best keyword phrases for your website to improve your search engine ranks, plus where to add them in your website. 

Local SEO for Retailers

Learn more about local SEO for retailers, including what it is and how to get local website traffic and more people walking into your bricks and mortar store!

Writing Page Meta Descriptions

A  meta description is one just one of the meta tags you can use to help improve your website's SEO. We explain what they are and the best practice when writing them for each page of your website. 

Looking at Website Indexing

We explain what website site indexing is, the common site indexing issues you may become aware of and discuss whether they are a problem you should be concerned about, or not.

Landing Page Optimisation & CRO

We will discuss what a landing page is and how it works, explain what conversion rate optimisation is, elements of a landing page, how to optimise a landing page to increase its conversion rate, and why all of this is important. 

Completing a Landing Page CRO Audit

Learn what a landing page CRO audit is, and what the 8 steps required during the audit are, in order to increase your conversion rates.

Writing High Ranking Web Content

We list five steps to follow when writing content for your website to help increase your search engine rankings. 

Why Your Website Needs Written Content

We explain the reasons why you would want to improve your website content. and share some tips on how to write highly successful content for your website.

Improving Your Website's Bounce Rate

Heard of a bounce rate, but are not sure what it means? Found out what your site's bounce rate is and want to know how to change it? We answer both of these questions for you.

Understanding Google Algorithm Updates

Each year, there are over 400 different algorithm updates made by Google and has the potential to affect your website's ranking. We explain what an algorithm is, why they are changed and what may happen to your website after an algorithm update.