Creating Your eCommerce SEO Strategy

By having an eCommerce SEO strategy, you will have a clear plan on how and when you are going to optimise, create and promote your website content. The aim of this is to increase organic traffic; that is free traffic from people using search engines like Google. 

9 Quick Steps for Your eCommerce SEO Strategy

  1. Identify where your website is currently sitting in terms of organic traffic (non-paid search arrivals), keyword ranking (organic ranking for individual keywords) and backlinks (from another website to yours). 
  2. Find out and analyse what your competitors are doing for their SEO strategies. This requires you to firstly identify your competitors, the keywords they are using, their backlinks and what their strengths/weaknesses are.
  3. Set your key performance indicators (KPIs, the measurable values that let you track your goal progress) and goals (your preferred end outcome). The KPIs to track should be click through rates, backlinks, keyword rankings and organic traffic. 
  4. Do your keyword research using one of the eCommerce SEO tools. Doing keyword research gives you the knowledge of what words and phrases people are using to find business' like yours. You will have information on the average monthly search volumes and the amount of competition from other businesses from your research. Visitors will use either informational (looking for an answer or to understand the topic better) or commercial (looking for help to make a purchase) keyword intent when using a search engine. You need to ensure that your website has content to match both types of keyword intent. 
  5. Perform a website content audit to check how your current content is ranking, what gaps there are, and what could be improved upon. You should also be checking your user experiences too, which includes things such as how easy the site is to navigate, and how many clicks are required to meet a set goal. It's good to use breadcrumbs as a visitor navigational tool, and use simple URLs.
  6. Work on your on page SEO. This consists of the things you do on and for your website to increase your search engine rankings. Optimising your page meta tags, including headings, alt text for images and that filenames include keywords. 
  7. Focus on both the content and the SEO for your product descriptions. These are like individual ads that bring people to your website organically, and are often the only thing a customer has to go on when making a decision to purchase or not. To optimise your product descriptions, you need to make sure that you have high quality images with appropriate filenames, detailed keyword rich product descriptions, calls to action, plus reviews or testimonials. 
  8. Use blogs to increase your website's visibility on search engines. Blogs each need their own focus keyword as their job is to bring new customers to your website, be optimised for SEO and solve one of your customers' problems. 
  9. Analyse and adapt your eCommerce SEO strategy. SEO rankings are always changing, so its a case of keep checking and adjusting your website's SEO practices on a regular basis. 

For additional support on SEO, please check out our popular DIY SEO resources - they're packed full of useful information!

Tags: seo  

Posted: Thursday 22 February 2024