It's beginning to look a lot like Christmas, except on your website. But that's okay, because we're going to help you remedy this by making a list (and checking it twice) of the things you need to do to prepare your website for the holiday season. We'll also give you some neat tips on where you can find awesome free Christmas stock images from, where to create your Christmas website graphics and how to upload them to your website, plus examples of Christmas themed lead magnets to add to your website. Then there's the answer to the question we get asked most often; should I put my hosting on hold while I take time off work?
You better not shout, you better not cry and you better not pout because we're telling you why...you don't need to stress about how to get your website ready for the holidays! We've done all the hard work for you and made a checklist of all of exactly what to update on your website for the Christmas season, and when!
Whether your logo has a Santa hat on, or you've added some tinsel and sparkly lights to your website banner, Christmas themed graphics can help remind visitors of the approaching holidays. If you are using the services of a graphic designer, get in touch and book your spot for early November. Otherwise, there are several online tools you can use to sparkle some magic around your website: Canva, Snappa, Easil, Pixlr and Stencil.
We've put together a short video demonstrating how to add Christmas theming to your website banner using Canva, and then replace your original with your Christmas themed banner on your website.
With plenty of free stock image sites, it's relatively easy to find Christmas themed stock images. One of the key problems many New Zealand businesses face though, is the majority of images are created for the northern hemisphere.
We've found a list of 21 free summer themed Christmas stock images over on the Business Networking NZ website which are worth checking out. As well as their visual list of images, they've also share the stock image website where they are from, making it easy for you to download the ones you want for your website and social media accounts.
Lead magnets are designed to help you grow your email marketing list. With an expected increase in traffic over the holiday period, including from visitors who are just being introduced to your business, it's a great time to capture their details for future marketing purposes. An effective lead magnet requires you to show your audience your expertise, solve one or more of their problems, is valuable, instant and relevant.
Examples of irresistible Christmas themed lead magnets you could use are holiday meal planners, Christmas recipes or free shipping in the lead up to the 25. For even more examples, along with information about adding a lead magnet page to your website and tools to use when creating your lead magnet, make sure you check out our guide to holiday lead magnets.
Taking your website offline can mean you loose all of the hard work you have done in helping it to rank well in search engine result pages (SERP). When a website is live, it can be indexed and reviewed by search engines. When it is offline, it isn't. Also, when offline a website will not show on any SERPs, meaning you will need to start from the beginning again in your SEO journey.
When it’s time to take a holiday, there are a few SEO friendly things you can do to your website. They are:
Posted: Friday 7 October 2022