eCommerce Website Blog: Tag: Marketing
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Have you got a unique selling point for your products or services? We explain what a USP (unique selling point or proposition) is, how to get one and how to promote it successfully. Find out more now.
Posted: Monday 25 March 2019
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A call to action or CTA is a powerful strategy to employ within every page of your website. We explain what a CTA is, how they are used and give you some high performing call to action examples to use on your website.
Posted: Monday 4 March 2019
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Should you be using a website popup? Do they help you sell more or get more enquiries? We look at the pros and cons of using popups on a website.
Posted: Monday 25 February 2019
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Creating a business plan doesn't need to be something you put into the too hard basket. In this article we share tips on how to create a business plan which works for you, and doesn't leave you pulling your hair out!
Posted: Friday 11 January 2019
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A website content plan gives you a clear map of where your website is going and where it's been. We explain in detail what it is, how to create one and share tips on writing the web content too.
Posted: Wednesday 9 January 2019
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Product bundles are another great tool online stores can use to increase the number of sales they make through their website. We explain what a product bundle is, the types you could use and tips on promoting these to your customers.
Posted: Friday 21 December 2018
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As a small to medium sized business, there's a high chance you are or want to send bulk emails to your list. In this article, we explain how to pick the right platform, plus describe the features of some of the most common email software options.
Posted: Monday 3 December 2018
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As a business, choosing whether to give Christmas corporate gifts and then finding those gifts can be a mission! We explain why corporate gift giving occurs, who gifts should be given to, how much you should spend and what the best gifts are.
Posted: Monday 5 November 2018
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In desperate need of some fresh and exciting Christmas marketing ideas for your business? Then check out these seven original and attention grabbing ideas now!
Posted: Friday 19 October 2018
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If you want to increase the number of sales on your website this Christmas, then read on! We're sharing our top suggestions on how to supercharge your website sales this festive season!
Posted: Friday 19 October 2018
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Inbound marketing is a great way to increase the sales and interest on your website. We explain what it is and how you can start using it on your website to increase your conversions.
Posted: Saturday 13 October 2018
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Heard of a bounce rate, but are not sure what it means? Found out what your site's bounce rate is and want to know how to change it? We answer both of these questions for you.
Posted: Friday 5 October 2018
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Each year Google does over 400 algorithm updates. But what are they and what does it mean for your website? We answer both of these questions for you in English, not geek.
Posted: Sunday 16 September 2018
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If writing product descriptions is something you struggle with, then read up! We share with you the characteristics of a great description, tips on writing descriptions and actually show you how to write product descriptions which get results!
Posted: Friday 10 August 2018
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If you're sitting on the fence about whether you need a website or not, take a read of five ways that having a website can grow your business and make life your life easier.
Posted: Thursday 9 August 2018
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Are sales through your eCommerce store not doing as well as you'd like them to be? We've put together this collection of tips to help you easily increase online sales through your website.
Posted: Saturday 10 March 2018
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Ever been asked if you’re using calls to action and not known what to answer? We'll explain what they are, how to write them and how to use your CTA!
Posted: Friday 7 July 2017
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Websites are there to sell your products or services, but they do have a significant disadvantage to a physical store – people can’t see, touch or feel anything – other than emotion. The emotion is what is going to sell your products, so you need to write persuasive web copy. Nielsen research showed that 79% of website visitors actually only read headlines and scan for keywords, which makes it even more important that you pay particular attention to what you put on your pages and
Posted: Sunday 15 January 2017
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Everybody seems to be talking about webinars online, but do you actually know what they are and how they can help grow your business? Let’s explore what a webinar is, the three main types of webinars and the benefits that hosting a webinar can offer your business.
Posted: Sunday 17 July 2016
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Podcasting is a term coined by Ben Hammersley in a 2004 article he wrote for The Guardian newspaper when trying to create a term to identify the online audio recordings being made for MP3 players and iPods. Ben blended ‘Pod’ from the iPod and ‘Cast’ from the end of the word Broadcast to form podcast, which has made Apple jump for joy at all the free marketing of their iPod.
Posted: Sunday 8 May 2016
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Have you got a unique selling point for your products or services? We explain what a USP (unique selling point or proposition) is, how to get one and how to promote it successfully. Find out more now.Posted: Monday 25 March 2019
A call to action or CTA is a powerful strategy to employ within every page of your website. We explain what a CTA is, how they are used and give you some high performing call to action examples to use on your website.Posted: Monday 4 March 2019
A website content plan gives you a clear map of where your website is going and where it's been. We explain in detail what it is, how to create one and share tips on writing the web content too.Posted: Wednesday 9 January 2019
Product bundles are another great tool online stores can use to increase the number of sales they make through their website. We explain what a product bundle is, the types you could use and tips on promoting these to your customers.Posted: Friday 21 December 2018
In desperate need of some fresh and exciting Christmas marketing ideas for your business? Then check out these seven original and attention grabbing ideas now!Posted: Friday 19 October 2018
If you want to increase the number of sales on your website this Christmas, then read on! We're sharing our top suggestions on how to supercharge your website sales this festive season!Posted: Friday 19 October 2018
Inbound marketing is a great way to increase the sales and interest on your website. We explain what it is and how you can start using it on your website to increase your conversions.Posted: Saturday 13 October 2018
Heard of a bounce rate, but are not sure what it means? Found out what your site's bounce rate is and want to know how to change it? We answer both of these questions for you.Posted: Friday 5 October 2018
Each year Google does over 400 algorithm updates. But what are they and what does it mean for your website? We answer both of these questions for you in English, not geek.Posted: Sunday 16 September 2018
If you're sitting on the fence about whether you need a website or not, take a read of five ways that having a website can grow your business and make life your life easier.Posted: Thursday 9 August 2018