Annoying and in your face, website popups have been used for many years. But are they any good? Is the annoyance factor enough to send people running from your site, or do you believe you get more leads than you would if you didn't have one? Today we look at both the pros and cons of having popups on your website.
A popup is a small window which appears on a web page you are looking at. There are a few different kinds of popups:
There are two sides of the camp in the use of popups. Both sides strongly believe they are correct in their views, but there is a small number who sit in the middle. Before you use a popup on your site though, look at things from both your business view and that of your website visitors. They both need to benefit from a popup for it to be successfully used on your website.
The pros of using a popup include:
The cons of using popups include:
The decision really rests with you here. As mentioned earlier, you need to weigh up the benefits for both your business and your website visitors. One way is to survey your audience via social media, asking them for their thoughts. What works for one type of audience may not work for another.
For more advice on creating a useful website for your business and visitors, be sure to visit our eCommerce website blog!
Posted: Monday 25 February 2019