What makes a great email template? Well actually, you already know the answer and that's because you've received plenty of great and not so great emails before. The ones that you liked you were more likely to open, read and follow its calls to actions. The ones that you didn't, you probably didn't read and quickly deleted, if not unsubscribed.
Your own personal knowledge and experience with emails has placed you in a great position to design successful email templates. To supplement this, we've put together a list of the key characteristics one requires, plus a useful video which demonstrates how to design your own email template.
An email template is like a skeleton, with a head, body and feet. It provides the structure required to get your message across to the recipient.
Your email header one of the first things people are going to see when they receive your email. Short and sweet, your template header contains key information which sets the tone of the rest of the email, and can be a deal breaker when it comes to the success (or not) of your campaign. It should include:
Your email has been opened and now your recipient is ready to take the next step - to read more or to close and delete it. To encourage them to read it, your email template body should:
Your email footer may not get everyone's attention, but it needs to contain key details to ensure it follows the rules:
Our bulk email solution has a basic predesigned email template which you can use as-is or edit it to suit. From here you can design your own personal email template to be saved within the CMS and then used for future campaigns. In this video we will demonstrate how to design an email template using our bulk email system that customers who host websites with us can use for free.
For further assistance on creating an email template, or in sending bulk emails, please view our articles:
Or for assistance in designing templates, please see our recommended web designers.
Posted: Tuesday 15 February 2022