Bulk email is the sending of one email campaign to a large number of people at once. Used in marketing campaigns, bulk emails will usually promote a business' products or services, or to share news and information about a business. They can broadly be put into four types:
When you send a bulk email, you send it one one location and it contains the same message for all recipients associated with that email list. You can personalise each email (depending on the email platform you are using), track who opened it and what they viewed, clicked and other statistics.
Not all bulk email services are created equal, with differing features and tools. Some are included with your website, such as our Website World bulk emailer. Others are stand alone services such as MailChimp, may offer a variety of free and paid packages. The benefits of using a bulk email service include:
For further information, take a look at our article and video on how to increase your email subscribers and add subscription forms to your website.
Posted: Tuesday 1 February 2022