Google will give better ranking to sites that update their content regularly or refresh a page.. However, as that content ages a little, the ranking will quickly deminish. If you are lazy, you might like to consider that after an even longer period of time, the content will again begin to rank more highly, as the content is considered "stable and authoriative"
Just changing a date or something minor is not enough. In general, you should only give this rule as much consideration as you give your own customers a reason to come back. eg don't just change small sentences, instead make your website a vibrant source of news and information where your customers can come back to time and time again to learn more about your products, services and your industry. Add testimonials from happy customers, discuss new uses for your products, and reviews of relevant products.
The more content you have (aka the more pages) the greater the potential "net" you have to "catch" new customers. More content is much better for SEO than few pages that change often... Keep your old news stories on the web, as these are often great places to catch new customers. Not everyone will visit your website via your home page, in fact around 50% or more of search engines will direct customers to pages deep in your website.
Regarding time, a really important factor of website ranking is the age of the website and the age of the domain. So keeping the same domain name for a long time is a good way to get your website higher ranking... however, before you go and buy yourself an "old" domain name, google are smarter than this.. if the history of the domain name is not relevant to your self or your industry, then they will probably reset the value of that domain name... Basically the idea is to not change your domain names half way through the game, and not to do any tricks... stay with the same horse so to speak.
A link to a really good page explaining how Google search works, how crawling, indexing and serving results happens.
The basic strategy and process for approaching SEO on your website
The most important first step is to consider your keywords and key phrases.
The first sentence of your opening paragraph is the most likely to be read by new cutomers and is highly relevant.
Headings and Titles are significant to all search engines.
You can enter your Meta Title, keywords and description on a page by page basis.
DO enter keywords that you have used on your page. Do NOT enter Meta keywords that are not used on your page. If you want to add a new Meta keyword, then also add it to the content of your page.
Experienced users can get additional benefits from their SEO by tweaking the filenames of the website pages.
See an example for "lawn mowing, gardening and landscaping"
Incoming links are like referrals to your business. More referrals are a good thing, as are incoming links.
Use our Web Stats to monitor your traffic, and for search engine optimisation. See which other websites are giving hits to your website, which search engines are working, and which keywords people have used to find your website. Web Statistics come free with every domain you register and host with us. Learn more here.
You have two options; Update your pages content to be up to date or leave it as a final version. If you leave your content alone, it will rise back up the ranks. Read here for more SEO tips to do with time.
How can I add a search box to search within my own website?
Adwords is a way to get to the top of the google search engine results by paying per click. You will want to track the success of different campaigns.
You should not add dedicated conversion code to your website. Only the measurement ID is required to track conversions in the system.
Submit your website to as many directories and search engines as possible. The more used or relevant they are the better, so concentrate on these ones first.
We do provide Google Sitemap XML feature automatically. We also have an automatically generated public Sitemap on your websites. Learn about the Google site map in the "search engines" area on the left menu in the CMS.
Linking your domain and sitemap.xml file to a bing webmaster tools account will keep Bing up to date with changes to your website, and provide insights into search results and behaviours via their webmaster tools console.
Linking your domain and sitemap.xml file to a Google account will keep Google Search up to date with changes to your website, and provide insights into search results and behaviours via their search console.
Most Google Search Console errors are nothing to be concerned about. Learn what some of the most common Google Search Console errors are and what they mean.
It will improve your SEO if you register your domain names for several years in advance. Squatters tend not to do that, so it sets you apart. It's also safer for your IP.
Search around for more information on the internet, as SEO best practices are always changing. Read some excellent information from Google here.
Provided you follow our guidelines for building your new site and changing your domain name to your new site, your search ranking will not only be preserved but will potentially increase.
Where to add alt-text to banners or images using the tinymce or drag-drop / contentbox editors
In the Drag-drop and Contentbox editors you can improve search engine / website performance by delaying the loading of images that do not appear in the viewable area on page load.
In the Drag-drop and Contentbox editors you can apply a fetchpriority attribute to images.
Learn how to add social networking links to your website.
It is hard to keep pages and files completely private from Google and other search engines. Here are a few guidelines and disclaimers.
You can set a redirect for any page to another via the SEO > FILE REDIRECTS area. This is handy for when you have migrated your website and want to redirect old google search results or have deleted a page and need to redirect.
If you need to make changes to your robots.txt file you can do so via the SEO area of the CMS
There is an option to load many of the JS scripts at the bottom of the page.
If your URL appears to have numbers in it, but there is not yet a filename next to the page, category or product in the SEO area of the CMS, then we advise against redirecting these URLS.
You can update your filenames and meta titles in bulk via the SEO area.
