Use your keyphrases and keywords in your page meta titles and first paragraph where ever possible.
In products, remember to include the word "shoe" in it if you are selling shoes. People often make the mistake of only using internal product names and codes, which are of no relevance to a potential new customer doing a search for generic product category.
The page heading of a website, also known as the H1 or Heading 1, is the most important heading on a page. The h-tag, or type of heading, tells Google that this is more important than headings with larger h-tags, such as H2 or H3.
By default, each page on your site should (depending on the template used and it's settings) give your page heading an H1 tag. Sometimes this doesn't happen, especially on a home page, so you will need to check and correct this.
Use only one H1 heading per page, and include your keyword within it. Other headings should be set at H2 or H3. You can do this by highlighting the heading, then selecting the drop down arrow next to 'Paragraph" when using Tiny editor, or selecting the H when using the drag and drop editor.
The Meta title
The META title is displayed verbatim in search results. Control the meta title, control your search result wording.
By default the META title is the same as the page heading with the addition of your company name as a suffix. e.g. Page Title - Company Title
Changing your META title
Your META title can be specifically changed on the RENAME area of each page. This will override the default Page Title - Company Title description.
Changing your Company Title suffix
You can change this default suffix in the "search engines" area of your website, scroll down the left menu for a gray button called "search engines"
The META title is also displayed as the bolded title in most search engine results.
The best META titles have your keyphrase on the left, followed by an applicable geographic locations, and then your company name.
A link to a really good page explaining how Google search works, how crawling, indexing and serving results happens.
The basic strategy and process for approaching SEO on your website
The first sentence of your opening paragraph is the most likely to be read by new cutomers and is highly relevant.
Headings and Titles are significant to all search engines.
You can enter your Meta Title, keywords and description on a page by page basis.
DO enter keywords that you have used on your page. Do NOT enter Meta keywords that are not used on your page. If you want to add a new Meta keyword, then also add it to the content of your page.
Experienced users can get additional benefits from their SEO by tweaking the filenames of the website pages.
Incoming links are like referrals to your business. More referrals are a good thing, as are incoming links.
Use our Web Stats to monitor your traffic, and for search engine optimisation. See which other websites are giving hits to your website, which search engines are working, and which keywords people have used to find your website. Web Statistics come free with every domain you register and host with us. Learn more here.
You have two options; Update your pages content to be up to date or leave it as a final version. If you leave your content alone, it will rise back up the ranks. Read here for more SEO tips to do with time.
Adwords is a way to get to the top of the google search engine results by paying per click. You will want to track the success of different campaigns.
You should not add dedicated conversion code to your website. Only the measurement ID is required to track conversions in the system.
Submit your website to as many directories and search engines as possible. The more used or relevant they are the better, so concentrate on these ones first.
We do provide Google Sitemap XML feature automatically. We also have an automatically generated public Sitemap on your websites. Learn about the Google site map in the "search engines" area on the left menu in the CMS.
Linking your domain and sitemap.xml file to a bing webmaster tools account will keep Bing up to date with changes to your website, and provide insights into search results and behaviours via their webmaster tools console.
Linking your domain and sitemap.xml file to a Google account will keep Google Search up to date with changes to your website, and provide insights into search results and behaviours via their search console.
Most Google Search Console errors are nothing to be concerned about. Learn what some of the most common Google Search Console errors are and what they mean.
It will improve your SEO if you register your domain names for several years in advance. Squatters tend not to do that, so it sets you apart. It's also safer for your IP.
Search around for more information on the internet, as SEO best practices are always changing. Read some excellent information from Google here.
Provided you follow our guidelines for building your new site and changing your domain name to your new site, your search ranking will not only be preserved but will potentially increase.
Where to add alt-text to banners or images using the tinymce or drag-drop / contentbox editors
In the Drag-drop and Contentbox editors you can improve search engine / website performance by delaying the loading of images that do not appear in the viewable area on page load.
In the Drag-drop and Contentbox editors you can apply a fetchpriority attribute to images.
It is hard to keep pages and files completely private from Google and other search engines. Here are a few guidelines and disclaimers.
You can set a redirect for any page to another via the SEO > FILE REDIRECTS area. This is handy for when you have migrated your website and want to redirect old google search results or have deleted a page and need to redirect.
If you need to make changes to your robots.txt file you can do so via the SEO area of the CMS
There is an option to load many of the JS scripts at the bottom of the page.
If your URL appears to have numbers in it, but there is not yet a filename next to the page, category or product in the SEO area of the CMS, then we advise against redirecting these URLS.
