When selling online, NZ retailers who understand about and use an effective shipping strategy have a key advantage over those who don't. From saving time and money through to increased customer satisfaction and increased sales, the competitive advantages cannot be ignored.
Let's take a look at what your strategy options are, along with the key decisions you'll need to make.
eCommerce shipping occurs at all business levels; from small at home online businesses through to bricks and mortar retailers and large online giants. The shipping process itself occurs from the moment an order is received which is then processed, inventory is checked, the delivery address is checked and the order is packed and shipped to the customer. The complexity within the shipping strategy will therefore vary, as will the required resources, which include:
Your business is not limited to using only one shipping strategy. In fact, a business which uses multiple shipping strategies gives customers more of what they really want; choice. As for your choices, they include:
You can also add on extras that customers can purchase, such as expedited shipping or same day delivery.
Using an eCommerce platform that has freight and courier integrations is a great choice, and this is something we offer our customers. Integrations like this make your shipping process easier. The features each offer can vary, which is great because as the retailer, you can choose the one (or more) which best suit your business. These can include quick printing of courier tickets, automatic booking of shipments, cheaper freight fees and improved customer service.
Visit our integrations page to see which freight couriers and agents integrate with Website World, and learn more about the features each provide.
Shipping costs can be calculated in multiple ways. A key advantage of using Website World is that we offer several different ways for you to calculate shipping costs:
Detailed information on these five methods can be found on our Freight Calculator page.
eCommerce packaging refers specifically to the packaging of a product for shipping. Its main job is to provide protection for the product(s) during the shipping process. The specific characteristics of the packaging will vary depending on the type of product, though is likely to need to be durable, protect from water damage, sealable, robust, look good and close securely. Examples include:
There is also a move towards the use of eco-friendly packaging options that are made from sustainable resources, can be recycled, are biodegradable or can be composted. Specific details on eco-friendly packaging ideas can be found on Business Networking NZ's website.
Website World makes selling online easy. We offer a free 30 day trial of our eCommerce platform for new retailers, and can also migrate existing stores onto our platform too.
Posted: Thursday 10 March 2022