Turning your knowledge and passion into an eBook to sell on your website can provide you with a passive stream of income.
We're going to explain how to do this in six steps from start to finish. They are:
Let's get into it!
Your first task when writing an eBook is to come up with a topic. Ideally this will be related to your business' industry and be something you know a lot about already. It also needs to be on a topic which your target audience wants to read and learn more about.
Next comes the book title, though some people leave this till last. Identifying it now though can help keep you on track and motivated to complete writing the book.
Then comes the writing. This is also the main stumbling block as to why people either don't start or start and then don't finish their eBook. If you really don't want to write it, consider hiring a ghostwriter to write it for you. Otherwise, you could write a brief outline of your book, split the ideas into chapters and then split each chapter into an introduction, a middle and an ending. The average eBook is only around 35 pages, which is approximately 11,000 words, so it is doable.
Once you have finished writing your eBook, your next job is to format it. Many people outsource this, as arranging spacing, images and the best file type can be challenging. If you do take the DIY formatting route, here are some tips to help you achieve a great result:
No one wants to see grammatical errors and spelling mistakes in something they have purchased, or received for free! Spend time re-reading through your writing to identify errors and correcting. It would be useful to also run it through several different spellcheckers too.
You could also offer a free copy to someone in order for their thoughts on your book and some proofreading help. This is a good way to test your eBook before you begin uploading it to and selling it on your website.
A well designed and thought out cover will help sell and promote your eBook. While it's not a book a customer will see on a shelf, pick up and look through, the cover will be seen on your website and in promotional materials. It will also be seen on the finished product too.
You could hire a graphic designer to create a cover for you. Or you could use one of the many tools available online, such as Canva to create your own.
You'll need to firstly add a shopping cart to your website if you are not already selling online. If you have a shopping page without a cart, then change the page type to 'shopping cart' in the page options. If you don't have a shopping page:
Next you will need to add your eBook as a product. Head to the Shopping tab and select the button Add New Products.Then select the option Add Digital Document.
Just like you would a physical product, enter all of the eBook product details and price. The one difference is that you will need to upload the eBook file as well.
Once those details are entered, there are further shopping cart options you can work through including:
For your digital product specifically, you will need to edit the Automation - Sell Digital File/Document area if you haven't already linked the product with its corresponding file in the steps above. If you have, then a link to the attached file will be emailed to the purchaser as soon as the credit card payment is successful. If the purchaser pays by any other means, then you will need to email the document yourself manually. Document download links will only work a maximum of 5 times a day to prevent people handing out URLs.
Don't forget that you will also need to set up general shopping options such as freight, currency and payment gateways too.
You can begin to market your eBook before it launches to build awareness within your audience, as well as after it is available on your website. Ideas for marketing your eBook include:
Now you're ready to get your eBook up and going, grab yourself a website with us today.
Posted: Friday 6 September 2019