If you are adding simple product options to the product (as opposed to Product Variations) you can add image swatches to each option that can appear in the product detail page.
Product with simple product options added along with an image swatch for each colour.
Display options for the image swatches
Via the DISPLAY OPTION dropdown on the Product Options - Selection Layout area, you can set different layouts for the swatches - some examples below:
When the Default option (or Multiple Swatches - Click Select) is chosen the swatches will show automatically.
Display options set to Multiple Swatches (Circle Cropped - Click Select)
If you set to Multiple Dropdowns, the swatches are disabled.
Simple product options showing on the Category / Product List page
You can choose to have your product swatches appear on the Category List page.
Check the Show Colour Swatches In List checkbox in the E-COMMERCE > DISPLAY OPTIONS > Main/Category List Product Item Display Options area.
There are three ways of adding additional options to your product. Product Variations with Stock Levels, the less complex (Simple) Product Options, or as Additional Custom Questions
How do I include colour choices with my shopping products as well as sizes? Or how do i give different styles a different code or stock on hand quantity?
Can I add question fields for my customer to answer regarding my product?
Yes you can add unlimited customisation questions to a product, including text boxes, multi choice, and file uploads, such as when a branded item needs to be customised
When using Simple Product Options you can create them as Global Options instead of Local Options which will allow you to reuse them in other products or add and remove them from all products in a category in bulk.
With Product Varations you can set a product up so that the main product image can change when a swatch or option is selected. If using swatches the swatch can be a different image from the one that replaces the main product image.
If your Ecommerce Store has products with product variations, you can update the pricing for each variation via the Options / Sizing tab when editing the product.
If your Ecommerce Store has products with product variations, you can add weight values for each variation via the Options / Sizing tab when editing the product.