Product reviews help customers make decisions about which product will best suit their needs, and whether your business is the best place for them to purchase the product from. A review provides social proof, which is important because:
But as well as benefiting your customers, product reviews benefit your website too by:
Some website owners are concerned with the thought of receiving negative reviews, and this can happen. However though, there are benefits of receiving negative reviews as:
Enabling product reviews in the CMS is simple (and if you haven't yet got a website with us, grab your trial site for free now).
Select the Shopping button from the main menu. On the Shopping Options page, scroll down and click on Customise Display Options & Notifications.
Next scroll down the page until you see the option Product Reviews Widget:
From the Product Reviews Widget drop down box, select the option CMS Reviews/Rating Widget, and then publish your website.
Once the review widget is enabled, visitors to your site will see the 5 stars rating widget just below the buy button.
If a customer clicks on the stars (or the Review button in the reviews tab) , it will pop up a rating/review widget like this:
It's easy to enable reviews on your site, but it can be difficult to get customers to leave them. There are a few things you can do to encourage customers to leave reviews on your website:
We've put several things in place to reduce the amount of spam that may be received through the review widget. The most noticeable one is that first time reviewers must verify their email address. Their review will not be able to be seen until this email address has been verified. Requiring a valid email address to leave a review also decreases fake reviews, and encourages genuine ones.
As webmaster, you will be sent an email notifying you of a new review. You can review their email address and review, making it live if it is genuine, or delete it if it is spam. You can also check all of the reviews via the Forum tab at the top of the CMS when logged in and there is at least one review.
A customer who has purchased from your site and receives the automatic email requesting they leave a review will, upon clicking on the email link, be able to leave their review and it go live immediately.
If you're looking for New Zealand's best eCommerce solution with a review and ratings option, you've found it! Grab yourself a free trial site now, and if you need help migrating an existing website over to us, we can help there too.
Posted: Monday 12 August 2019