We'll walk you through the pros and cons of having an Esty store and your own website using Website World's eCommerce platform, to help you make the decision which makes the most sense for your business. This will include things to consider such as costs, SEO capabilities, payment gateways, control over how your products are presented and your marketing options.
Etsy is an online marketplace where businesses from all over the world can create their own 'shop' and list products to sell. Etsy is very well known, particularly in the United States, has around 1.7 million users and 33 million buyers. While the number of visitors to the Etsy marketplace each day is a huge plus, the downsides are that you are competing for the attention amongst potentially hundreds of other businesses selling similar products to yours at the same place and time.
With Etsy promoting its own internal payment gateway Etsy Purchases, they are in control of when you get paid. The collapse of Silicon Valley Bank resulted in Etsy needing to delay payments to sellers, which lead many to look into selling online through their own website instead.
When you have your own website, you control almost everything about it. When you choose Website World to build your website with, you'll be able to pick exactly how your website looks and what it contains. You'll also have your own website domain name and email address.
It's easy to create your own eCommerce store with Website World, and make changes whenever you like. With a New Zealand based support team available via phone, email and in our Facebook group, you'll have all the help you need to build and grow your online store.
You could also use both, therefore getting the benefits of Etsy, plus organic traffic to your own website. Also, it is more likely that you will have better rankings for your own products on your own website, than competing with Etsy.
Grab yourself a free trial with us today and see for yourself all the wonderful tools you'll have available to sell your products to your customers.
Posted: Monday 7 December 2020