Your eCommerce website exists to sell your products online, as well as building up your brand's authority. It makes sense then that you want to increase your sales, which we have discussed in our previous articles Free Freight & Other Tips To Increase Website Sales and Easy Ways to Increase Online Sales Through An eCommerce Store. The next step is to then work on speeding up your customer's buying decision. Ideally you want them to purchase your products on your site now, not after searching online for alternatives. After all, once they leave your site, they may not come back! Today we're discussing the reasons why people buy things, plus share ways you can help them decide to purchase from your website faster.
In order to speed up your customer's buying decision, you first need to know what motivates them to purchase from you in the first place. As often your website is all a customer has to make that decision, it's important that it looks great and is easy to use. Images and photos are perfect for this and we share some great tips on how to use these successfully in our article Guide to Using Images on Your Website. But what other factors are in play when it comes to deciding to buy? Well, they can include:
Now that we know some of the reasons why customers buy products, you can use this information to encourage them to buy faster. There are several strategies you can try, including:
For more help in increasing eCommerce sales, don't forget to check out our helpful blog articles and sign up to our free monthly newsletter.
Posted: Tuesday 24 April 2018