Videos are powerful.
There. We've said it. Videos on your website are incredibly powerful tools you can use to convert visitors into loyal customers. It's true that uploading videos to your website can increase your site's loading time, and that's not a good thing. However, this can be removed by using a few special tricks which we're explaining further on down the page.
For now, let us walk you through the benefits of using videos on your website, followed by seven tips on how to create amazing videos, and finally, how to include them on your website pages.
A picture says a thousand words, but in the case of a video, it's probably about a million. They're all the rage on social media, and we think they should be on your website too! Here are five benefits videos can bring to your website:1. Videos tell stories - storytelling is a powerful tool you can use to engage your audience. A story can take your audience from someone who is mildly interested, to a loyal customer. From painting a picture of how your products or services will benefit them, you help them imagine life with it. Consequently, they'll buy it!
3. Videos build trust - trust is key to being a successful business. If someone does not trust your business, they're unlikely to buy from it. A video lets you introduce your business, the people behind it and what you offer your customers. It puts things into visual terms that words just can't provide.
4. Videos deliver messages fast - a video can both show and tell a message at the same time. It also takes up less space on a page, leaving you the ability to go into further details without overwhelming a visitor.
5. Videos are helpful - want to show someone how your product works? Create a how to video. Need to demonstrate what to expect when someone visits your workplace? Use a video. You can even share video testimonials from your customers and footage of them using your product in their home.
As we know, videos hold immense power, and a well crafted video can turn a website page from unappealing and with a high bounce rate, to one which has a high conversion rate and goes viral! So, we've put together this list of 7 tips on creating high performing website videos.
A well crafted video can do amazing things for a business website. There are seven characteristics of a high performing video and they are:
One of the potential downsides of videos is that they are large files. Large files can slow websites down. A slow website loading speed is off-putting to visitors and can affect your SERP ranking negatively. Having a super fast web host can help reduce this effect, as can uploading your video to YouTube and using an MP4 file type.
We recommend that for optimum website speeds, you use our inbuilt video tools in the CMS. This requires you to first upload your video to YouTube and then add the link to it using our video tool. Here's our demonstration video on how to add a video on YouTube to your website using the new Content Box editor:
As the video is hosted on YouTube but only shown when someone visits your website, it does not slow it down. Our CMS makes adding website videos a breeze, just like it does the building of a website. To learn more about our CMS, there's no better way than to grab yourself a free trial and get into it.
Posted: Monday 29 July 2019