Some templates have the ability to add [ZONE2] functionality to webpages, this effectively is an area on the page separate to the content usually in the form of left or right column.
As stated some websites have this option, you can access Zone 2 by selecting the actual page button

and then accessing Zone 2 between page intro and page footer options
.
Note: While there is the opportunity to add the function to your template for a fee, older templates are not configured for ZONE2 areas and may require a template modification.
Templates are a very powerful feature, by altering then you can globally change the look and feel of your site
Some templates have the ability to add [ZONE2] functionality to webpages, this effectively is an area on the page separate to the content usually in the form of left or right column.
Generally speaking Editable Banner Templates give users the most control over their look and feel. Otherwise our professional web designers can create a customised design for you. Or all other templates allow you to completely transform your site in one click... but they are not very editable excepting menu buttons and possibly banners.
If you want to add a site wide message, or shutdown your shopping facilities temporarily, such as you might with a government health closure. Then read on..
You can override the default templates styling via the Custom Style Elements area