NZ Business Blog - Supporting All NZ Businesses: January 2017

  • Keeping personal and payment information secure is valued highly by online shoppers. As website owners, you can control what you do with the information once you receive it. But unless your website has a SSL or Secure Sockets Layer certificate, the journey their data takes to get to you is unsecure.
    Posted: Monday 16 January 2017
  • Websites are there to sell your products or services, but they do have a significant disadvantage to a physical store – people can’t see, touch or feel anything – other than emotion. The emotion is what is going to sell your products, so you need to write persuasive web copy. Nielsen research showed that 79% of website visitors actually only read headlines and scan for keywords, which makes it even more important that you pay particular attention to what you put on your pages and
    Posted: Sunday 15 January 2017