You've designed your website: it's now time to write your home page content and make it perfect. For most websites, the home page is the one which receives the most traffic. If it fails to make a good impression both with the way it is presented and the information it contains, visitors will go elsewhere.
There are several things you can do to improve the content on your home page and today we're sharing seven ideas with you, plus details on how to make it SEO friendly.
Not only does your home page content need to satisfy the needs of Google and be SEO friendly, but more importantly needs to resonate with your visitors. Here are seven ways to help you do that:
Before you write it, you need to know what SEO friendly home page content is. Well, in short, it's text which is found and ranked highly by search engines. It is text which explains to Google (and your visitors) what it is that your business has to offer. It contains your keyword phrase, answers key questions your visitors have and tells them what to do next.
Therefore writing it isn't that much different than how you would write SEO content for your other pages - except for one thing. Your home page content needs to be exceptional!
Once again, start with your headline and first sentence. Studies have shown that it is the first five to 25 words which are the most powerful on a home page at promoting your business. Then remember to:
For more advice on improving your website's (and your home page's) SEO, take a read of our articles Understanding What is SEO and 8 Easy SEO Tips.
Posted: Monday 29 October 2018