When shopping online, customers want to know specific information about product shipping. How much will it cost? What is the shipping process? How long will it take to be delivered? What about if I have to return it? If there are delays or it goes missing, what will you do?
To meet the expectations around product shipping, your website needs to be very clear and the best place to do this is on your Shipping page. There are also additional areas on your website that should include shipping information too. We're going to explore these and discuss the key points your customers want to know about your shipping processes.
Online shoppers want their purchases delivered quickly and cheaply - or even free! Shipping is often a big deciding factor in whether a customer buys from your website or from your competitor. While price is important, customers also want to know other key information about the ins and outs of how they will receive their purchases:
Let's take a look at where you should be displaying this information on your website.
A website's shipping page isn't one you'd be expecting or even wanting to be ranking highly in Google. But its importance cannot be underestimated, and that's why you should spend the time to set one up and add detailed content to.
Customers will actively seek out a shipping page for information on your shipping processes. So firstly, make it easy for them to find with a link from your main menu, footer, and internal links within website content. On the page, using headings to make it easy to find specific information, white space and bullet points to make it easy to read and up-to-date information which doesn't conflict with other shipping details elsewhere on your site.
As for what information you should include within your shipping page, consider adding your:
The more details you can include within your shipping page, the better. But there are other places on your website that you need to add them too.
While your shipping page should be seen as the main site of shipping information, there are other areas within your website that could benefit from you adding details too. Customers don't like surprises about shipping costs and prefer to know upfront when they begin their visit to your store.
Shipping costs are significant part of a customers' purchasing decision, so let's take a look at how you can minimise and manage these better.
Shipping costs don't just refer to the charge you pay the courier or shipping company. You also need to factor in the cost of boxes, tape, labels and other packaging materials too. It's important that you either incorporate these costs into the price of the product or the postage costs. You may find that if your postage costs are higher than a competitors', customers will ask you why! Some ways you can lower shipping costs for your customers include:
Posted: Monday 21 March 2022