Providing your website visitors with social proof for your products is only a good thing, even if some of your reviews are negative. The challenge is though, getting your customers to come back at a later date and give you that review. However, it's not impossible and we've put together a list of seven ways you can encourage more product reviews being left on your website.
7 Ways to Get More Product Reviews On Your Website
Once you have enabled product reviews on your website (read our article Why Product Reviews Are Important & How to Enable Them On Your Website), there are several things you can do to encourage customers to leave a review. Here are seven of them:
Position them so they are easily noticed - while by default your product reviews and star ratings are located under the Buy Now button for a product, it doesn't mean that is the only place you can have them. Consider setting up a page specifically to list your product reviews on, or even creating graphics and banners to display them throughout your website. As reviews get noticed more, customers feel a sense of urgency to add their own reviews to them.
Reward reviewers - when someone leaves a product review, respond to it and offer then a % discount on their next purchase from your website.
Email post purchase reminders - one of the great features of our product review widget, is that it can be set to automatically email reminders to customers to review their purchase. Sent out a set number of days after the purchase, the customer simply clicks on the email link to leave their star rating and comments.
Respond to every review - it's vital that you show your reviews that you appreciate the effort they have made in leaving their review. Write a personalised comment for every one you receive, and remember to thank them for their review.
Consider product sampling - if you haven't yet got many reviews on your website, consider offering free samples to your target market in exchange for a review. This strategy works for seasonal products, product launches and helping nail down your specific target audience.
Add a call to action - let customers know that you would like them to review the product they have purchased. You can add a call to action on the product page, the cart or checkout, and the emailed order receipt.