How to Choose the Best Website Builder for Your Business

Choosing The Best Website Builder

Website builders are the go-to tools needed to create websites without needing to know or use any coding skills. They make building a website easy, with pre-designed templates to choose from, drag and drop editors to put images, headings and text in the right places, and have plenty of website customisation options to ensure you can create the website you need. 

Whether you want to build an online store, a portfolio to display your work, or a service based business website, you need to be certain right from the start about which website platform is the best to use. To help, we've put together this comprehensive guide on how to choose the best website builder which meets all of your requirements.

What Are Your Website Needs & Goals?

Before you begin the search for a website builder, first you should sit down and make a list of the things you need your website to do. Ask yourself:

  • What type of website do you want to build?
Are you wanting an eCommerce store to let customers buy your products online? Or are you wanting to showcase work you have completed for clients in a portfolio? Do you want to have a blog within your website? 
  • Who will be the main visitors to your website?
Identify your target audience, the people who you want to be visiting your website. What things does your website need to make their visit a positive experience? What do your website visitors need to do on your website? 
  • What is your budget for creating a website, and making it live?
Generally it is free to build a website using a website builder. The costs are buying a domain name annually, and paying for web hosting monthly or yearly. Website World offers a free trial, which gives you full access to their powerful website builder. This will let you check out the drag and drop editor, add and remove pages, images and text, see the available eCommerce features, payment gateway integrations and rural delivery detection and address verification.
  • What special features does your website need to have to meet your goals?
Do you need eCommerce capabilities, SEO tools, a bulk emailer, booking system or email services? Do you need contact forms, ability to give discounts and sell vouchers, offer trade pricing or use multiple payment gateways? Take the time to trial the website builder, learning how these features work.
  • What support do you want available to you?
Most website builders provide helpful content which explains how to create and edit a website. But what if you wanted local support and help to build your website? That's where choosing a locally owned and operated website builder which has a dedicated support team reachable via phone or email. Big global website builders just don't offer that kind of service which is a huge negative. 

Key Features to Look for in a Website Builder

It is so important to try before you buy, and we strongly recommend you take advantage of a free trial offered by a website builder. Make sure you consult your goals and needs of your new website, along with these key features a good website builder should have:

  • range of professionally designed and customisable templates that are mobile responsive
  • drag and drop editor that is easy to use, with other editors to choose from also available
  • eCommerce capabilities, including inventory management, a variety of payment gateways, connection to live courier rates, rural delivery address detection, and ability to sell physical and/or digital products and display them in different ways
  • SEO and marketing tools, such as the ability to optimise your meta tags, create a blog within your website, manage a customer database by organising customers and leads for email marketing purposes
  • secure website hosting and secure domain hosting capabilities, with SSL certificates
  • fast website loading speeds
  • ability to scale up with your business, providing more advanced features and higher tier plans
  • customer service via phone and email, rather than just online help guides

Comparing Popular Website Builders

Here are the key differences of the basic/starter plans between our website builder and those of others:

Features Website World Shopify Wix Squarespace
NZ based hosting & pricing done close close close
Free trial done check check check
Drag and drop editor done check check check
Built in eCommerce done check check check
Payment options without transaction fees done close close close
Locally owned with NZ support done close close close
Built in trade ordering/pricing done close close close
Rural delivery detection & address verification done close close close
Email hosting done close close close
Integrated bulk emailer done done close close

In conclusion, choosing the best website builder for your business will require learning about the different features each offers, and whether they will help you achieve your needs and goals. We'd like to invite you to try our popular website builder and experience why we believe it is the best option for your business.


Website Builder Free Trial

Tags: website builder  

Posted: Thursday 24 July 2025


 


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