Everybody loves a Facebook giveaway, except Facebook when you get it wrong. No longer is hosting a giveaway as simple as having a prize and giving it away to a winner because there are specific rules you need to follow to prevent your giveaway being shut down. While it may seem like they are being party poopers in cancelling competitions, disappointing your fans and infuriating you, they are doing it because they really do not want the possible implications of being associated with any type of competition.
While Facebook is the best source to use when checking its current competition rules, we've listed some great tips on running successful giveaways, the general criteria and wording to use throughout the process.
A Facebook giveaway is an opportunity to increase your brand's online presence, gain new followers, build brand loyalty and reach a wide audience. That said, planning and preparation are the keys to success, making it vital that you do work beforehand to:
When you run a competition through Facebook, be it on your personal or business page, you must:
Comply with Facebook’s official rules
Provide terms and conditions, including who is eligible to enter
Run it in a timeline or through a third party app
Ask for a like of the post to enter, but not a like of your page
Follow the rules of your own giveaway and of your prizes (if any)
Have your entrants completely release Facebook from any responsibilities
Say that your giveaway is in no way sponsored, endorsed or administered by, or associated with Facebook
Not ask for shares or tags in order to enter
Acknowledge that Facebook is not going to help you administer your giveaway
These rules apply to both competitions run on Facebook, but also to competitions you are advertising or promoting on Facebook. So if you let your fans know via Facebook to head over to your website to enter your giveaway, your giveaway must also follow the same rules. Also interestingly enough, you cannot choose a random fan to win a prize, ask your fans to vote for a post or picture on your page and nor can you let somebody know they have won a prize through the Facebook platform.
There has been a lot of chatter online about Facebook ‘hunting’ for competition and giveaway type words in posts and then reducing their reach. While there is no official statement on this, business owners have found words such as free, competition, giveaway, sale, enter and share lower the number of fans who see posts which contain those words. Using images with text or a range of keystrokes between letters of text in posts has been known to get through Facebook’s ‘hunting for competition words’ and allow access to a larger audience.
Finally, rather than reinventing the wheel, the next time you run a giveaway, you can copy and paste this or a similar disclaimer statement onto your post:
This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this Facebook page and not to Facebook.
Posted: Friday 8 April 2016