Learn how to install the Meta pixel tracking on your website
Learn how to insert your Google Analytics tracking ID or code (or other provider) in to your website.
Tag manager allows you to track analytics and provide data to a range of third party marketing services. Tag manager is often used by professional SEO experts, so they can manage your account through one system.
For the best results, link your Google accounts together.
While the CMS provides an overview of recent traffic, you can check recent and historical monthly statistics for the site. You can also have this information emailed to you daily, weekly or monthly.
Information direct from Google regarding adding the tracking code
Information direct from Google regarding Google Analytics setup.