In short, they are a spotlight on specific information within a website page that directly answers the question they asked Google.
Google selects the best possible snippet from a website which directly answers the question of the user's search query. Often this includes a long-tailed keyword phrase. It always comes from a website page which already ranks within the top ten results.
It is displayed at the very top of the page above the organic search results, directly below the paid advertisements. It is therefore called being at position zero.
The text, videos, lists, tables and images (if appropriate) within one of Google's featured snippets is directly taken from the content within a website's page. The snippet itself is found at the top of the Google results page, directly underneath the paid advertisements. There is a single line bordered box around the content of the snippet too, along with bold text containing keywords and phrases within the search, plus a link to the page from which the snippet's information came from. Sometimes you will find that the image and the text are from different web pages or websites, and in this case, Google will link to both sources.
The best way to explain things further, is to show you an example of one of the featured snippets we have achieved:
As the featured snippet is appears at the top of the page in position zero, it gives you three major benefits:
We believe that the goal of every website should be to rank for as many featured snippets on Google as they can. We'll walk you through how to do this next.
As featured snippets answer a question asked in a search query in either a paragraph, list or table format, your website page will need to do the same. Here are the basics of what you'll need to include for each:
Next, we'll move on to some more general tips on optimising for featured snippets.
In conclusion, a featured snippet will only come from a page which is already ranking in the top ten results. To have one of your pages ranking there too, great content and SEO practices are needed. Check out our article 8 Easy SEO Tips You Can Do Today to get things started.
Posted: Monday 9 December 2019