You have spent money and time building up your social media followings. Posting regularly, engaging with your audience and providing content they want to see is hard work. But is there more to this than just building a relationship with your audience? Yes. Its about moving your followers from your social media accounts to your website by:
Once your referred traffic has arrived, you need to turn those clicks into sales. This is easier said than done, but not impossible. Having come from your social media channels, they are already a warm lead. This means that your website efforts should be to build and grow upon that relationship, and not spending time on introducing your business all over again.
One of these ways is by creating a sales funnel specifically aimed at your social media traffic. This is when you create content which will walk your visitors from their arrival point right through to your checkout page. This could involve a landing page, an automated newsletter or a series of articles on your website.
Now is the time to also take a look at how your website looks and functions. Does it look attractive? Do all the links work correctly? Is it easy to navigate? Take a read of our articles about User Experience Design and Website Usability to learn more about improving these two areas to increase sales.
Finally, make sure you have a way of measuring and tracking the visitors to your website. AWStats is an open source web analytics tool which every one of our CMS built websites has access to. Located on our servers, it records details about your website traffic. Take a read of our article What is AWStats to learn more about what it is, how it works and how you can use it to monitor your website traffic.
Posted: Friday 24 January 2020