The experience a visitor has while on your website plays a significant role in how long they stay, how many pages they visit and what they do as a result of their visit. Breadcrumbs can help improve this UX or user experience, while also helping with your SEO. Today we'll discuss what breadcrumbs are exactly, the benefits of using them and how to add them to your website - plus we've got a video at the end to demonstrate adding breadcrumbs too!
Breadcrumbs are a navigational aid for websites which are used by both visitors to your site and search engines. They help the visitor know where they are and/or where they've been, while helping Google know how your website is structured. Usually found near the top of a web page, they consist of a line of clickable text featuring the names of pages or categories within a site's organisation.
Like with Hansel and Gretel, breadcrumbs can show you whereabouts you are, plus where you've been and help you to go places you haven't been before. Breadcrumbs can also make it easier to find specific sections of a website and can help a visitor find a page or product which may suit their needs better.
There are three different types of breadcrumbs:
Breadcrumbs provide multiple benefits to a website and it's visitors, including:
Adding breadcrumbs to your website can be done in two ways. The first is to add it using a widget, and the second is to add web code [breadcrumb] in the html of your website (for advanced users only). Here is how to do it using a widget in the CMS:
Firstly hover over the Design tab and then select the Template Widgets/Social tab.
Next, choose the area on your pages where you would like the breadcrumbs to be located using the relevant widget and then select the breadcrumb option from the drop down list:
Publish your site and then view a page to check that you are happy with your new breadcrumb feature.
Posted: Friday 26 March 2021