When you have a business, you have a brand. Your brand is your face to the world: a visual representation of who you are and what you do. It is what people use to recognise and develop loyalty to your business. Today we're going to explain why business branding is important and share some tips from professional graphic designer Janelle Changuion of Inkee Press.
There's more to your business' branding than your logo. We asked Janelle from Inkee Press to explain it for us:
"Branding is important for businesses of all shapes and sizes. A big mistake I see too often is small businesses only investing in a logo design that they slop onto a poorly designed business card and think that's all that's required to build a brand. They have no consistency or authenticity and end up making their business look unprofessional and clumsy.
So what is branding if it’s not a logo and some colours? Your brand is how your client or customers see you, from the way your logo looks, the colours you use, they way you speak on social media, and the over all experience your customer receives.
Your vision - your voice - your visuals = your brand
In this day and age, you’re competing not only with local businesses but on a global scale, so having a consistent brand identity needs some serious attention.
People share and talk about the brands they love, they won’t talk about a business that they can’t remember.
Branding is important to your business because it creates trust, builds value, improves recognition and in turn, connects you to your customers on an emotional level."
You can see examples of the branding work Janelle has done for her clients on her website.
You know that branding builds trust between you and your customer, but there are plenty of other reasons too, including:
For your business branding to be successful, you need to use it well! Next we'll explain what your brand guidelines should contain and how they can help you to use your branding like an expert.
Your brand guidelines are a collection of rules regarding how your brand works. Also known as a style guide, brand standards or brand book, they include information such as:
A professional graphic designer can help you create your brand guidelines, so be sure to use their services if you are unable to create your own brand style.
Using your style guide is relatively easy, if it has been made correctly. Before you do any work on your website or social media, refer to your guidelines as to what you should do. Your style guide will explain where you can use certain imagery, what size it needs to be, the type of wording it should include, and give you examples of what your work should look like.
If you are still trying to decide upon your brand style, take a read of our article Popular Website Colour Schemes for some extra advice.
Posted: Monday 4 February 2019