Two terms which are heard a lot are SEO and Google Ads. Both are significant players in the SEO or search engine optimisation arena, which is all to do with getting your business found by search engines. Both have their pros and cons, as well as being able to do different things for your business website. Today we're going to look at the differences between them and help you make the decision about which one (or both) to use.
SEO or search engine optimisation is the work you do on and for your website to help it rank higher in Google and other search engine results. There are three types of SEO - on page, off page and technical. We've taken care of all the techical and provided a great SEO friendly platform for you to use for the other two types. What we're going to talk about today, is the on-page SEO, which is the content you include on your site and your meta tags.
The advantages of using SEO for your site include:
The disadvantages of using SEO are that it is:
Google Ads is a paid advertising service run by Google. It works like an auction. You make a bid in advance of the price you are prepared to pay for your ad to be shown in Google's search results. Then when your keyword is searched for, your bid goes up against all the other advertisers who are wanting their ad to be shown for that keyword too.Theoretically, the higher your bid, the more prominant your ad is and the more clicks to your website you will recieve.
The advantages of using Google Ads are:
The disadvantages of using Google Ads are:
This depends on your indivdual business, your plans and needs. If you have a new website or one which isn't ranking well, a short term fix is to use AdWords. For a long term solution, SEO is best. You can read our SEO tips to get you started or contact one of our SEO providers for more assistance.
Posted: Thursday 22 February 2018