What is Bulk Email?

Bulk email is the sending of one email campaign to a large number of people at once. Used in marketing campaigns, bulk emails will usually promote a business' products or services, or to share news and information about a business. They can broadly be put into four types:

  • newsletters - providing news, notifications, insights and guides on what your business offers
  • promotional - suggesting products or services, promoting discounts and special offers
  • acquisition - to new subscribers to your email list who have not yet made a purchase
  • retention - sent to existing contacts to help boost brand loyalty and encourage repeat business

When you send a bulk email, you send it one one location and it contains the same message for all recipients associated with that email list. You can personalise each email (depending on the email platform you are using), track who opened it and what they viewed, clicked and other statistics.

Benefits of Using a Bulk Email Service

Not all bulk email services are created equal, with differing features and tools. Some are included with your website, such as our Website World bulk emailer. Others are stand alone services such as MailChimp, may offer a variety of free and paid packages. The benefits of using a bulk email service include:

  1. the ability to use a subscription form to collect the email addresses of  new subscribers
  2. pre-designed editable email templates
  3. reports on the success of your email campaigns
  4. managing of opt-out processes and member categorising
  5. reduced likelihood of emails flagged as spam
  6. the bulk email deliveries themselves

Using Website World's Bulk Emailer

Website World provides mailing list management and bulk email software for free with our advanced web hosting plans. Take a look at our video below to learn more about how you can use it.

For further information, take a look at our article and video on how to increase your email subscribers and add subscription forms to your website.

Tags: marketing  email  

Posted: Tuesday 1 February 2022