As the old saying goes, a picture can tell a thousand words. Great website photography will surely be worth a million! The photographs you have on your website are, along with the text, what your customer will use to decide whether to purchase from you or your competitor. Today we’re going to discuss what makes a great website photo, give you some tips on taking those photos and share some great sizes for website photos.
Product photography is the most effective way you have of promoting your products online. You can use your product photos in social media post and on your website to increase brand awareness and demonstrate how great your product is. Your website photos need to be top quality because:
A great website photograph is one which is of a high quality, offers alternate views of the product, lets the customer zoom in on the photo, utilises lifestyle photos, keeps photos consistent with one another and up to date. To help take great product photos, try out these tips:
Photo file size can vary significantly. The larger the file size, the slower a web page will be to load. In order to keep your website loading quickly, you’ll need to optimise it’s file size. If you read our article Best Ways to Optimise Website Images, you’ll get links to a range online software options which will help you do this. In terms of website photo image sizes, consider using these:
The ratio size of your images do not matter, but you need to be consistent, as any variation in ratio will look terrible in a list view.
Our templates allow you to set prefered sizes for different areas within the website. These are usually set as a maximum height/width, but you might set any dimension, and auto crop the images to maintain ratio.
Remember that great content and great photography work together to bring you the result you want from your website. If you need some help designing your website or taking your product photos, check out our list of Solution Partners and Consultants! They’re experts in their fields and will get you sorted quickly and affordably.
Posted: Thursday 17 August 2017