This month we're excited to share a case study on how McKenzie House Interiors are using our Custom Calculations Tool to provide their customers with instant quotes.
- McKenzie House Interiors Case Study - Custom Calculations Tool
- Pricing Calculators for Complex Product Pricing
- Mastering Meta Descriptions - Boosting Clicks from Google
- Do You Thank Your Customers?
- Site of the Month
Case Study on Using Custom Calculations Tool
Owner Pip Karl of McKenzie House Interiors, needed a custom calculation tool developed for her website. As a curtain and blind making business, she required a series of interactive calculators that could translate the complex formulae involved in making curtains and blinds into a tool her customers could use to generate an instant quote.
In this Case Study, we look into how McKenzie House Interiors has utilised the custom calculations plugin to create a seamless, self-service online quoting journey for their customers.
Pricing Calculators - Complex Product Pricing
Do you have more complex product pricing requirements? We now offer calculators that can determine manufactured product prices, coverage area and material consumption, spans multiple dimensions, considers wastage, or controls quantity.
You can either build/edit your own calculations, or our team can setup your products for you. No longer do you need to spend thousands on custom development for custom pricing. Now you can achieve a custom pricing outcome that you can tweak and maintain as you like, and duplicate and modify for similar products.
Mastering Meta Descriptions: Boosting Traffic
There's more to ranking higher in Google than focusing on keywords, backlinks, and on-page SEO. It's called the meta description, and is one of the most under used SEO tools used by websites. A meta description is the short descriptive paragraph of around 150 to 160 characters that appears below your page title in search engine results.
A well-crafted meta description doesn't just summarise your content; it is essentially acting as an advertisement for your page. Your description is what convinces a searcher to choose your site over a competitor’s. A strong meta description can dramatically improve your click-through rate (CTR), which results in more visitors from Google!
In this guide, we’ll explain what meta descriptions are, why they are important, and the best practices for writing meta descriptions.
Do You Thank Your Customers?
It is much easier to keep a customer than to attract new ones, making it vital that we spend time developing positive relationships with our customers. This builds loyalty, encourages word of mouth promotion, increases repeat purchases and shows customers you truly appreciate them.
A key way to do so is by letting your customers know you appreciate their purchases, and we've got a list of ideas you may wish to try out.
Site of the Month - McKenzie House Interiors
McKenzie House Interiors, an online fabric shop and sewing studio for curtains, blinds and other soft furnishings, are using our custom calculations tool to provide their customers with instant quotes on curtains and blinds.
Posted: 28 Sept 2026

