October News 2025

This October, we're focusing on product launching, starting a blog for your store and automating your shipping processes.


Launching New Products

With 95% of new products failing in their first year, it's vital that your product launch is successful. You need to get and retain the attention of your target audience and demonstrate to them the benefits of purchasing and using your product. 

With all of the feasibility research behind you, it's time to write up your launch plan and get it online. We've made a list of 5 steps to help you have a successful launch, plus some great product launch ideas.


Starting a Blog for Your Online Shop

Blogs can provide your store with plenty of benefits, including:
  • increased traffic from search engines
  • building customer loyalty
  • demonstrating your industry knowledge and experience
  • educating and entertaining customers
  • encouraging regularly visits to your website
  • product promotion
  • keeping customers updated

We will walk through how to set up a blog within your website, how the blog area works within the CMS, the adding of a new blog article and deciding which topics you will write about.

Learn how get a blog started 

How to Automate Your Shipping Processes

Automated shipping makes it quicker, easier and cheaper to send out your customers' orders. Some of the key benefits include: 
  • Lower costs - by removing some of the manual and repetitive tasks, you free up your time to focus on other things like manufacturing or marketing. 
  • Increased productivity and speed - orders get sent faster, freeing up your time to spend on other tasks.
  • Improved customer experiences - customers love receiving their orders faster and being updated on order progress.
  • Reduced errors - the fewer errors, the less time and money you need to spend on correcting them. 
  • Real time analytics - you can see your live shipping and inventory details at a glance.

In this handy guide, we'll explain what shipping automation is, why you should consider using it for your online business and how you can get started using it today.

Learn how to automate your shipping processes 


Refer to Website World & Get a 25% Discount

For each and every customer you refer to us, you will receive a 25% discount ongoing for the life of the hosting relationship.

Simply let us know via email that you have made a referral, including their name and yours. We'll record this information within the CMS and once their website goes live, they'll get one month of free hosting - and you'll get a 25% monthly discount off your hosting. Refer 4 friends, and your hosting can be free!

There are some T&Cs, plus additional information on our website on the Affiliates and Referral Discounts page.


Site of the Month - Young Minds

Young Minds is a business which helps to support neurodiverse children and teens. We're loving the bright and bold use of colours in the graphics and photos throughout this website. It is exceptionally well themed, looks fabulous and has a clear and easy to use navigation.


System Updates
  • Discounts logic has been tweaked. The minimum spend requirement now has a different interpretation depending on other discount settings. If you have specified relevant conditions of products/categories that must be purchased, and a minimum quantity and spend required, then the minimum spend will focus only on products matching those conditions. 
  • Advanced product search has been tweaked today. If searching for colours, sizes, or styles, you will now only get 1 result per product, whereas previously the search was expanded to individual variants matching search criteria. All matching variants will now be condensed into a single product, with a list of variant options displayed under product title. We believe the new approach is more user friendly.
  • NEW PLUGIN - Product Features Filter. You can now tag items with multiple attributes (like material, or type), and your customers will be able to filter and search based on those features for a smoother shopping experience
  • POS - Paywave/Card present terminal integration coming soon for Windcave EftPOS terminals. POS - QR Codes - Depending on the payment method, you will see a new QR code on the POS payment status screen. Ask your customer to scan the QR code with their mobile phone, and this will link the customer to complete the payment transaction on their phone. It will be similar to completing an online order. For many customers, they will see this approach as more secure because they don't need to hand over their card. Also this process might be faster for customers if they have their cards loaded in a digital wallet.

Posted: Mon 27 Oct 2025

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