March News 2025

In this newsletter, we're also covering information about freight and shipping: 

• SEO for product pages
• How to write product descriptions
• How to make a referral & receive a 25% discount on your hosting fees
• Site of the month
• System updates
• Useful links

SEO for product pages is one of the best tools an online store can use to increase sales. But rather than a 'do it once and do it right' strategy, like with all SEO, regular and ongoing effort is required. eCommerce SEO or SEO for product pages is about undertaking tasks to increase the visibility of products by using techniques which can increase rankings on search engine results pages or SERPS.

SEO or search engine optimisation is a whole website approach. The techniques are the same or similar to ones used on other web pages, but with this we're taking an eCommerce focus.

SEO Strategy for Product Pages 

Like all the other pages on your website, your product description provides an opportunity for your website to be found and ranked by search engines. This means that when writing your product description, you need to consider two things: convince the reader to buy your product and it needs to be found by search engines so someone can read it! 

It can be a chicken and egg situation in deciding which of these two things you should concentrate on first, so today we're explaining how to do both - at the same time! We're also going to list the characteristics a great product description has, plus explain how to write high converting product descriptions.

Learn about product shipping essentials 

If you have not yet added meta tags to your pages, products and categories, this updated for the new UI video will show you how to do this.

Or you could check out this article HERE which tells you more about the process.

Watch the Video Here 

For each and every customer you refer to us, you will receive a 25% discount ongoing for the life of the hosting relationship.

Simply let us know via email that you have made a referral, including their name and yours. We'll record this information within the CMS and you'll get a 25% monthly discount off your hosting. Refer 4 friends, and your hosting can be free!

There are some T&Cs, plus additional information on our website on the Affiliates and Referral Discounts page.

Learn about making a customer referral 

Shady Lady Lighting is a well established retail, trade and wholesale business located in Lower Hutt. Approved trade and wholesale customers can login and order directly from the site. No login is required for retail customers.

Of note, there are some brilliant product photos used throughout this site, and the retail pages are easy to navigate. 

View the site of the month