June News 2025
This month we've put together a few of our latest articles, along with information to help you enter your business into The David Awards. Plus we share two exciting websites built by local high school students as part of the Young Enterprise Scheme.
A reminder also that domain name prices are rising on 1st July, so get your renewals done today!
- 7 Ways to Increase Conversion Rates
- How to Create Buyer Personas
- Advice for Entering The David Awards
- Sites of the Month - Free Websites for Students Offer
- 90% off Xero for six months offer
- Domain name cost rise July 2025
- How to make a referral & receive a 25% discount on your hosting fees
- Useful links
7 Ways to Increase Conversion Rates
Competition is high for today's eCommerce retailers. Not only do you need to drive traffic to your online store, but you also need to convert that traffic into paying customers. That's where conversion rate optimisation or CRO comes into play. .
We've made a list of 7 things you can do which will help increase conversion rates, without you needing to pay for advertising
Creating Buyer Personas
Advice for Entering The David Awards
If your NZ small or home based business has up to 10 employees, you are eligible to enter The David Awards. Free to enter, with some amazing prizes, there are 7 categories, and you can choose to enter up to 3, plus the popular People's Choice category:
- Most Outstanding Fledgling Business
- Most Outstanding Established Business
- Most Innovative Business
- Most Inspired Use of Marketing
- Most Outstanding Social Impact
- Solo Meo Award
- People's Choice Award
The entry process is super easy, you can edit your entry right up to Friday 8th August at 5pm, and the prizes offer your business the kind of publicity you just can't buy!
Our tips for entering The David Awards are:
- enter early, so you have the time to revisit and edit your entry if needed
- include examples, numbers and concrete facts as proof of success
- carefully read each question and be sure to answer what is asked for
- "My advice to anybody who wants to enter the David Awards is that you should carve out half a day and really go through everything that you've done so far. And even if you don't become a finalist, it's a really great opportunity to see where you are today." - Shyr Godfrey, 2024 Supreme Winner
- "The process of going through and being asked questions and having to reflect on them, gives you a lot of sort of insight into your own business and where it's at, which has been quite enjoyable. It's not a difficult thing to do at all. I think just sign up and do it, have a go." - John Halverson-Jones, 2024 Winner of the Most Innovative Business
- "If you're thinking about entering the David Awards, then I would highly recommend it. It's a really simple process. It's a really powerful chance to reflect on what's going well in your business and, whether you become a finalist or not, going through the process of answering the questions just gives you this helicopter view of what's happening in your business and will hopefully highlight areas for you to grow and help your clients even more. So I highly recommend it." - Lauren Parsons, 2024 Winner Solo Meo Award
- "I think sometimes even when your business is doing quite well you don't know how well you're doing or you sometimes deal with imposter syndrome and thinking that everyone else is doing so much better or more successful. So I guess it's nice to have an opportunity to be able to apply for something to be compared to other businesses and to get feedback on how you're doing." Louise Cowpertwaite, 2024 Winner Most Outstanding Fledgling Business
- "When judging the Most Outstanding Social Impact category, one thing the Judges do look out for, of many things, is looking at what's sustainable, what they're doing within the community as well, but actually having an ethical mindset as well to support that business. We're also looking to see that the businesses are sustainable not just in the short term but also in the long term, that whatever they are doing, they're doing not just for today but also looking forward to the future." - Judge Yem Braid
- Here's a chance to have your business evaluated by a group of people who collectively bring a range of business experience to the table. It's also a chance for recognition, for that well-deserved word of encouragement or advice to keep you on track. My advice to anyone looking to enter or re-enter the David Awards, use the awards to further enhance and fine-tune your business's performance." - Judge Glenn Baker
- "Judging The Most Inspired Use of Marketing category, we look for several things. One is connecting and communicating well with the target audience. Another is deploying suitable tools that enable them to actually get good traction. The other one is looking at the future and about making the sale, so getting conversion." - Judge, Richard O'Brien.
- "Some of the things I look for when I'm judging the Solo Meo category is numbers. Do you know your numbers? Are they checking what's coming in and what is going out and what have you got left at the end of the financial year?" - Judge Diane Hurford.
Sites of the Month - Free Websites for Students
This month we have two websites to share, both of which have been designed by NZ students!
Pop The Top - established by 3 St Peters College Entrepreneurs, Ryan Johnston, Rafael Ibanez, and Samuel Crawford, Pop The Top creates premium upcycled bottle openers made from scrap metal.
Pretty Protected - a Year 13 YES (Young Enterprise Scheme) group based in Auckland have created keychains equipped with practical safety tools, designed to help women feel safer and be better prepared in unexpected situations.
Both of these websites are built with our website builder and hosted by Website World for free as part of our offer for high school and university students who need to create a website for academic projects, student portfolio or commercial enterprise. You can find out more about our free websites for students here.
90% Off Xero for Six Months
We are able to share with you a special deal to signup with Xero. You can try Xero with 90% off for six months when you sign up via this link https://xero5440.
Xero is one of our platform partners, integrating seamlessly with our CMS.
Domain Name Price Rise
Refer to Website World & Get a 25% Discount
For each and every customer you refer to us, you will receive a 25% discount ongoing for the life of the hosting relationship.
Simply let us know via email that you have made a referral, including their name and yours. We'll record this information within the CMS and you'll get a 25% monthly discount off your hosting. Refer 4 friends, and your hosting can be free!
There are some T&Cs, plus additional information on our website on the Affiliates and Referral Discounts page.
Posted: Mon 23 Jun 2025
