July 2015 News

In this issue of Website Builder World:

  • Our New Website Address
  • Combination Products
  • Ordering products in multiple categories 
  • Free freight logic changes
  • Bulk emailer "staleness" rule now enforced
  • New International Website Locations
  • Need Faster Publishing Times? 
  • PoliPay - only 1% fee for fast effective online payments
  • Photographer shopping cart update 
  • Need training? 
  • Team Lunches - Buy us lunch? 
  • Clearing your browser cache
  • Professional web design options
  • Getting Found On Google
  • Better Broadband
  • 0800 telephone numbers
  • 20% discounts on hosting
  • Start your own business - reseller options
  • Cool links/system links
  • Websites of the month

New Website Address - websitebuilder.world

We now have a new website address. Over the next month we will be updating all our worldwide website builder and web widgets websites to use this new web address. Please use this web address when telling your friends about us.  


Combination Products , eg gift packs 

You can now build combination product recipies, eg gift packs, containing items from your inventory. Stock counts are automatically determined by the availablity of the parts. Sale of a combination product automatically decreases the inventory counts of the parts.

Ordering Products in Multiple Categories 

You can now order products in multiple categories. Once upon a time, when you added products to multiple categories, you had to use the same position in each category, and the system sometimes become confused as other items were moved around. You can now position products individually within multiple categories and get the results you expect. We have had to modify some of the product maintenance screens to allow for this. eg you can no longer select product position on the product screen, as this needs be managed within a category product list page. 

Free Freight Logic Changes

Free frieght discounts, and free freight rules on freight options have been upgraded. Free freight can now be offered as an optional discount in combination with other discounts. Irrespective of where you define free freight rules, free freight is now displayed as a 0 value on the freight line, and that value is added to the savings total. Previously, if you defined it in the freight rules, it did not get added to any savings total. Or previoulsy if you had added it as a discount rule, it was displayed with the full freight fee, and then a order discount of the same amount. The new approach is more consistent and user friendly for all invovled. 

Category Discount Logic Update

You can now select top level categories to apply discounts, or exclude discounts. The discounts will automatically be applied to all sub categories within the category tree. 

Bulk Emailer "Staleness" Rule Now Enforced

For a long time we have allowed our customers to send bulk emailers to large customer lists including stale email addresses. A stale email address is one which has not engaged with you for 2 years. Engagement can include any activity we can track as meaningful. eg "reading an email" or "clicking a link", "buying", "enquiring" or "logging in". If a member has not performed one of those functions, it is likely they are either dead, or their email account defunct, or that they just don't read your emails, or that they don't want to engage with you, or that they were a spam/robot email address to begin with. Whatever the reason, it is a good idea that we remove them from your list, so that you only send emails to real people who are likely to engage with you. You should notice an percentage increase in your read statistics after this. This rule is mandatory, and is more lenient than some of our competitors who block emails without activity within the last year. You can review your stale emails in the Members tab of the CMS under the status level "Inactive or Stale". 

New International Web Hosting Locations =  Faster Web Hosting Speeds Internationally

We now support all of the following global delivery network locations. All websites are automatically hosted from all locations, giving your browsers the fastest possible experience. 

  • California - (USA)
  • Ireland - (Europe)
  • Sao Paulo (Brazil)
  • Auckland (NZ)
  • Sydney (Australia)

Need Faster Publishing Times? 

All websites have upto 10 minutes delay on publishing. Normally it's only about 30 seconds, but at times it can take 10 minutes. If the most important factor of your website is to publish live data, then we now offer a special real time hosting solution. The real time hosting solution is available from our DNS templates area. If you choose this option, you are disabling the high speed global delivery network service we offer. So you are weighing up the benefits of faster download speeds versus faster publishing speeds. It's only a matter of microseconds, but if you have a large web page with lots of thumbnails, you may notice that slowness. 

If you want faster publishing times, and you us eour email service, please select "Faster Publish (no CDN) with Pop/Imap email" from the DNS templates. 

If you use custom DNS options, please enter "webapps.cms-tool.net" as the CNAME for your WWW record. 

PoliPay - Fast efficient online banking payment

PoliPay is a great option for businesses who want to accept online banking as a payment, and automate the updating of order payment status in real time. 

Learn more about Poli Pay

Photographer Shopping Cart Update

Photographers shopping cart now even easier to use for "private event galleries"... just put all your private galleries under a main folder named private, and presto, every event gets their own private "gallery code" of the same name as their event folder.... no one can see each others photos, and no complex member logins to manage.

Need one-on-one Website Builder Training?

If you require personalised training, please contact one of our consultants, who are based all over NZ. Many of our Auckland team can also provide over the phone training at a scheduled time. 

We would encourage all customers to get at least one hour of training at the early stages of building their website, and one more review prior to going live, just to give your website that professional critique, and quick tidy up of the rough bits.

Training topics include:

  • How to use website builder and shopping cart

  • How to design websites

  • How to crop and tidy up photos

  • How to optimise to get your website higher on google and other search engines

  • How to setup a facebook page, or other social media account

  • How to send newsletters

  • How to use any other feature we offer.

Book personalised training here

Team Lunches - Do you want to take us out to lunch?

Do you want to have lunch with our team, and gain the benefit of our collective wisdom. Or are you a supplier, who wants to gain our attention? It's easy, just buy us lunch. If you are in Auckland, or visiting Auckland, please contact support and tell us you would like to buy us lunch. Monday-Wednesdays are best. Normally 2-3 of us will come along, including programmer, designer and SEO expert. We like the Malt Bar or Richmond Rd, or we might even come to your choice of cafe if it's not to far to travel. We have a window between 12pm and 2pm, when most of the team is free. 

Clearing your Browser Cache and Publishing

Caching speeds up your computer, but it also causes confusion when viewing changes to your website.  Every web master needs to become familiar with this concept. Almost a third of all our support tickets relate to mis understandings about caching. We can't change the nature of the internet, we only educate.

  • Pressing publish button is neccesary even before you go live. Pressing the publish button allows you to navigate your trial website. When you navigate your trial website, you are actually navigating the published pages in many cases. Only the first page to preview in preview mode usually shows your recent changes. 
  • Your web browser is not aware that you are currently editing your website. The web browser does not undersstand any connection between our website builder CMS, and your website with a completely different URL. You typically need to press REFRESH on your browser to see recent updates. Or you may even need to clear your browser cache.

Learn more about Clearing your browser cache

Professional Web Design Services and Training

If you require training or professional help getting started with your website, please review their portfolios, specials etc and contact a local consultant. We have authorised all our resellers and design consultants to engage with you directly, and bill you directly for their time.

You can see all the available consultants at the following link from all across NZ.



Getting Found On Google

  • A website to begin with, is like a new shop down a dark alleyway, that no one knows about. Google wont know about your page until you tell google about it either. 
  • First you need some links to your website.
    • You can get a link from our customer directory in the SEO tab inside website builder. 
    • You can submit your URL to google in the same place
    • You should add your URL to any other online business directory you can find
    • Ask your suppliers to list you on their outlets page. 
    • Ask bloggers to blog about you. 
  • It can take a few weeks or even a few months for google to find you, and then once they have, the focus is on keywords and ranking. 
  • Every page of your website should be optimised for a different "key phrase". A keyphrase is a combination of 2-5 words that describes your business, product or service in some way. eg "red running shoes" or "grey lynn bed and breakfast"
  • Don't put the same phrase on every page, the trick is to use different phrases on different pages. This way, google will take users to the right page for the right phrase. This is proven to be much more effective that trying to put all phrases on one page. These pages are referred to as "landing pages" being the first page a searcher will land on. From there, they may continue to your about us page, contact us page or shopping cart page.
  • In the SEO tab you can quickly optimise lots of pages, categories, blogs and products. You should focus your biggest effort on the meta title and the SEO filename. get your keyphrases into both of those... The SEO filename is the green URL part of the google search results. The SEO meta title is the search result title for your page... So these are very powerful ways to signal to google what page is most relevant for a phrase. 
  • Geography is important. Google doesn't make sense of phrases like "nationwide" or "everywhere". But google really cares about suburbs, towns and cities.  So if your business is targeted at a gepgraphical region, please be specific. You might even include surrounding suburbs for accommodation or a cafe... However, if you are selling bouncy castles, it's probably more suited to a city or region name. For online sales, geography is not so improtant, but saying you are from NZ is. Google also doesn't relate your contact us page to the rest of your website, so if geography is important, it should be in the first paragraph of any relevant landing page. 
  • Often google shows results including your phone number and address that may be out of date. You can update your details here: http://www.google.com/business/

Learn more about SEO here

Better Broadband (NZ Customers)

We have teamed up with the awesome 2talk team to offer you some great broadband options. If you have become disgruntled with your current isp, now is the time to get a great bundled broadband offering.  


0800 Numbers and Cheaper Tolls (NZ Customers)

Do you need an 0800 number for your business? We think 2talk provide a really awesome service, and it's who we use. For example, you have an 0800 number call your landline first, then your mobile, then your 2IC's mobile to ensure that somone will take the call. Their rates are cheap, and all the value added services can be managed via a web page control panel, so you don't need to wait on hold for any call centers. You can manage your lines fully yourself. 


Receive a 25% discount off your web hosting, for life, by referring a friend 

Did you know that if you refer a friend to use our awesome website builder service, you get a 25% discount off your hosting? If you refer 4 friends, then you will essentially get your web hosting for free! Not only that, but your friends will also get their 2nd month web hosting absolutely free. That's a nice little encouragement for them to check our service out and gives us the opportunity to setup your discount. Both discounts apply for your  2nd and subsequent websites also. It doesn't matter if it is yours, a friend, family or a stranger. Discounts begin once both websites are live. Please make sure you or your friend communicates the referral at the earliest opportunity. 

More information about affiliates here

Reseller Options 

We have an awesome new offer for web designers and awesome business networkers. We can setup any web designer who is interested with all they need to get started as a web designer at no cost:

  • There are no setup fees, no contracts to sign.
  • You will earn $2+ on every domain name sold (based on RRP $19 per year). 
  • You will earn (25%-50%) commission on hosting 
  • You can manage all your customers content, domains, emails etc, easily from just 1 login.
  • We take care of all the billing arrangements, so no administrative hassle. 
If you know of anyone who might be interested, point them at our reseller page. We'll offer a $100 finders fee commission for any existing customer who finds us a new reseller who set's up 3+ live websites. Offer expires 28th Feb 2014.

More information on reselling here

Need Help! is at hand...

There are several places you can find answers to questions about how to build your website and add features (which, there are a lot of) and its free for you to look:

If you can't find the answer you need - then get professional help

Contact - Web Designers or lodge a Support ticket

In 99% of cases the answer to a problem is covered in one (or more) of these places. We always fix bugs fast, with all the users we have we get notified very fast of any real bug -  they are not common, so if you are having an issue operating the CMS consider some online training with us - you'll always take something away worth value. In all other cases we are happy to do anything you are having trouble doing yourself for a small fee starting from $20 for 10 minutes. 

Cool links

All those links and more at our new toolbox page: More Toolbox / Links

Websites of the month

Here's a selection of some of our recent Go Lives.  

And view more examples of websites powered by website builder

Please contact us for more information. 

From the Team @ Web Widgets Ltd - Free Website Builder


Posted: Thu 16 Jul 2015