November News 2022

Tis the season to be selling, and this month we've focused on sales funnels and marketing techniques:

30 eCommerce Sales Promotion Ideas

Online customers are savvy. They know how to find their desired product at the cheapest price. Customers also love discounts and specials. If you get your eCommerce sales promotions in front of the right audience and pitch it well, you can send your customers into a buying frenzy.

We've made a list of 30 eCommerce promotion ideas you can use to help increase sales volumes on your website!

Building a Successful Sales Funnel

Your customers experience many things on their journey towards placing an order on your website. Can you list the things that they see, do, feel and think? Is it a journey they'd recommend others to take? Or is it so off putting that they've left your website, never to return again?

When you create a sales funnel to send your customers through, you are defining every step of their journey, increasing your website's conversion rate. In this article, we'll discuss the four key stages of a sales funnel, share the reasons why you should be using one, list the steps to take when creating a sales funnel and how to measure success and optimise it.

One Page Sales Funnels

A one page eCommerce sales funnel does what a traditional sales funnel does, but in a shorter period of time. A traditional funnel occurs over multiple pages and emails, slowly taking the prospective customer on a journey towards the checkout. But what if you want sales today? Here's where the single page funnel comes into play.

We'll walk you through creating your one page funnel, sharing what types of content is needed at each stage, design tips for your single page funnel and details about pre-framing your funnel before prospects arrive on your website.  

What's Your Unique Selling Proposition?

What makes your business different from your competitors? What makes your products more attractive? 

Your unique selling proposition or USP is what makes your business stand out from your competitors. It's what your customers will benefit from when they choose to support your business over others in the same industry. 

Your USP helps to guide all of your branding and marketing decisions, influencing your content and messaging, and clearly tells potential customers exactly what makes your business different from your competitors.

Learn how to define and market your USP!

Shop Here For All Your Christmas Gifts

Shop for all of your Christmas gifts in one place this year - at Our Market! All of the products are from New Zealand based businesses, so delivery won't be a problem.

It's your opportunity to shop local and support other businesses owners. All of the businesses that are listed on Our Market are Website World merchants - and if you have a site with us, you can be too! For each product, visit the SEO tab and then Marketplace Category Associations to select the most suitable category for the product on the Our Market website.

But for now - get your Christmas shopping done here!

Support Holiday Hours

Our office support will be closed between Saturday 24th December and Monday 8th January. Emails will be checked regularly, but only urgent issues responded to during this time.

Site of the Month - GoEftpos

GoEftpos' website has been designed by Andrew of Fury, and recently gone live. A clean and modern design, there are some great features in use, including the FAQ slider, which hides and opens answers when the + is clicked upon. This is a great way to improve both the usability and aesthetics of the FAQ page.

Posted: Mon 21 Nov 2022