January News 2021

Ready to make 2021 your business' best year yet? 

We've put together a collection of articles on business planning and marketing to help you achieve your goals this year.

As for Website World, we've got some exciting new features and updates scheduled for this year and are looking forward to sharing these with you.

  • Setting Business Goals
  • Creating a Business Plan
  • What is Content Marketing?
  • How to Create a Content Plan for Your Website
  • How to Write an Email Newsletter Which Gets Read
  • Website Migration
  • System Updates
  • Training Webinars (New Sessions)
  • Featured Support Videos
  • Professional website design options
  • WordPress and PHP websites
  • Need training? 
  • Referral Discounts
  • Recent Go Lives

Setting Business Goals

Setting business goals is something every business owner should do, yet it's something we often stick in the too hard basket. Yet goals can help us move from point A to point B, keep us motivated and help us achieve more. Today we're going to  share some fabulous advice from our NZ business networking group members  and our own top goal setting tips.

Creating a Business Plan

Creating a business plan can seem incredibly overwhelming. Where do you start, what information does it need and exactly what do you write?

 We'll share our top tips on writing your plan with you today, to make things much easier!

What is Content Marketing?

We discuss what content marketing is, formats it can take, using a sales funnel and creating your content. 

Read more here.

Writing Email Newsletters Which Get Read

Today we're going to focus on three things: characteristics of high performing email newsletters, how to set your newsletter out and content ideas for your newsletter. We'll also share two free tools you can use to check the effectiveness of your email subject headings.

Read the article here.

Website Migration with Perfect SEO Link Juice

We can now import websites from most other CMS and shopping platforms, maintaining perfect SEO link juice and full replication of the existing template and content. 

The migration service takes a perfect snapshot of all SEO meta tags and URL filenames, ensuring that all pages are in the right place, and specifying the same SEO information, just as Google is used to seeing prior to migration. 

After migration, you can then use our SEO tools to manage your meta tags yourself, and further improve your google ranking, without worrying about implementing 301 redirects. That step is not necessary, as your site map has been maintained.

To learn more about how this works, here are two articles for you to read:

System Updates

  • TinyMCE4 has been replaced with TinyMCE5... For most CMS users, this is irrelevant information. Most CMS users use TinyMCE3.5.10 or our preferred Drag/Drop or Content Box modes. However, if you have user generated blogs, or business directories, then the public facing CDN based WYSIWYG editor has been upgraded from TinyMCE4 to TinyMCE5
  • #FormBuilder It is now easier to edit form fields, prompts, and navigate around form fields when building your own custom enquiry forms. For example, if you have lots of radio buttons of the same name, you can rename all at once, and quickly edit each value..
    These custom forms are great for capturing all sorts of information from new or existing customers, and multiple responses can be downloaded as a spreadsheet / csv export. So you can then compile the results of surveys or import data into other systems.
    We also have custom membership forms, which are a different feature, focused on creating new member records, with associated long term data.

Posted: Fri 29 Jan 2021