June News 2023

This June, we'll help warm up your sales with some winter marketing ideas, plus answer the SEO questions we get asked the most.

  • Winter marketing ideas for online businesses
  • SEO - How do I fill in my meta tags?
  • SEO - Where should I add headings?
  • SEO - Why are my products not getting found?
  • Using Google Analytics 4
  • Time to enter The David Awards
  • Site of the Month

Winter Marketing Ideas for NZ Businesses

Winter has arrived, and this arrival should mean your winter marketing plans kick into action. While our local winter campaigns are not based around the major holidays of Thanksgiving, Halloween and Christmas, NZ businesses still have plenty of winter marketing ideas; and we're sharing some of ours with you!

SEO - Completing Your Page Meta Tags

Meta tags are small snippets of text which are mostly not visible to people visiting your website, but are used by Google to help identify what a specific page is about. Every page on your website should have a unique meta tag consisting of a page heading, meta title, meta description, keywords and filename.

The area to enter your meta tag details can be found under the blue SEO tab, and then via each page, blog, category or product:

Then for each page (except for blogs which are slightly different), you will have an area where you can specifically enter the meta tag text.

Our article on optimising your web page meta tags walks you through the information above in greater detail, plus describes what you should be including in each section for best SEO results.

SEO - Using H1 and H2 Headings

Like meta tags, headings are a key indicator for search engines in identifying and organising the content on a web page. Every page on your website should have only one H1 heading and one or more H2 heading.

The H1 and H2 refer to the type of heading/heading tag it is. The H1 is taken as being the most important heading on a page, so is almost always the page title. An H2 is the second most important page title, and can be used a couple of times per page. An H2 is most often used as a paragraph heading. H3 to H5 are generally only used in very lengthy text pages of over 1000 words, and then down the bottom of the page.

By default, the Website World CMS will use the meta title you have entered in the meta tag area of a page as the H1. The exception to this on the home page of a few templates, where you will need to double check this, as the meta title doesn't always automatically become visible on the home page. 

You can set your H1 and H2 headings manually using whichever editor mode you are using within the CMS. 

For further assistance in using and writing headings/heading tags, take a read of our article on using heading tags to improve your SEO.

Getting More Traffic to Your Product Pages

The fact is, to sell your products, you need people to visit them. You can do this by sharing links on social media, pay for click advertising or working on your SEO.

SEO is an ongoing process and does not happen instantly, but is the most cost effective strategy long term. 

When reading our article about SEO for product pages, you'll find we take an eCommerce focus in relation to:

  • Keyword research
  • Site architecture
  • On page SEO
  • Link building
  • Product prioritisation
  • Product descriptions
  • Meta tags
  • Headings
  • Reviews

Take a read to gain some great tips here.

Using Google Analytics 4

Google Analytics 4 or GA4 is Google's newest web analytics property that tracks visitor activity on both websites and apps. With more features and data available to you than the previous version, Universal Analytics, you will be better able to understand how visitors interact with your website.

Learn what the changes are and how to add GA4 to your website.

Enter The David Awards 2023

The David Awards 2023 are now open and we think you should enter your business in them! 

We are proud to again be helping sponsor The David Awards and celebrate all of the small NZ owned and operated businesses. There are 7 award categories to choose from, and you can enter more than one.

It's not only free to enter, but also one of the easiest and quickest business awards in the country. Start your entry today and maybe you'll be this year's David!

Site of the Month

We think workfurniture's new website looks amazing and is incredibly easy to navigate. This  means visitors are more likely to remain on the website for longer, make a purchase or contact the business.

Clear product photos, great use of colour and a handy search box on the desktop view, get a thumbs up from us.

Posted: Tue 20 Jun 2023