March News 2024

This March, it's time to take a new look at your website's eCommerce SEO, making changes when required to help it benefit from an increase in organic traffic.

  • eCommerce SEO - What You Really Need to Know
  • Best eCommerce SEO Tools
  • Creating Your eCommerce SEO Strategy
  • How to Do eCommerce Keyword Research
  • Site of the Month
  • Updates
  • Useful links

eCommerce SEO - What You Really Need to Know

eCommerce SEO refers to the search engine optimisation of an online shop with the goal to increase search engine results rankings. It involves researching and using keywords, product page optimisation, link building, adding regular original and quality content, and improving website structure.
We explain why it is important and the structure of an eCommerce SEO strategy.

Best eCommerce SEO Tools

Search engine traffic is free, always available and relies on your eCommerce website maintaining its high SEO levels. Great SEO means your website ranks highly in search engine results pages, ideally within the first 10 listings on page 1. To achieve this, the use of eCommerce SEO tools is required, of which we are sharing the best of these with you today.

Creating Your eCommerce SEO Strategy

By having an eCommerce SEO strategy, you will have a clear plan on how and when you are going to optimise, create and promote your website content. The aim of this is to increase organic traffic; that is free traffic from people using search engines like Google. 

Here are 9 quick steps to take to create your eCommerce SEO strategy.

How to Do eCommerce Keyword Research

Blogs are usually one of two things: a standalone website that consists of only blog articles, or a business website which uses blog articles to attract website traffic. Being an eCommerce platform provider, we're going to assume that you are thinking about or wanting to start a blog within your existing store. You're most likely wanting to start a blog because of the potential benefits it can give your business:

  • increased traffic from search engines
  • building customer loyalty
  • demonstrating your industry knowledge and experience
  • educating and entertaining customers
  • encouraging regularly visits to your website
  • product promotion
  • keeping customers updated

The best place to have a blog is within your eCommerce store. That way you are not directing customers away to another website where they can't make any purchases! Let's walk through how to set up a blog within your website, how the blog area works within the CMS, adding a new blog article and deciding upon topics to write about.

Site of the Month

Botanica on Bowen has a simply gorgeously designed website thanks to Alice of Wild Paradise Designs. 

What we've spotted is their neat usage of our in-built booking and event calendar to sell their workshops. Not only does having this available online reduces admin costs and time, but it also makes it convenient for customers to book an event. A win-win in our books!

Posted: Fri 08 Mar 2024