Conversion rate optimisation or CRO is the process of increasing the percentage of visitors who perform a specific action (conversion) on a website. The desired action could be filling out a form, clicking upon a link, purchasing a product or adding a product to the shopping cart. CRO is achieved through optimising your website or landing pages, based upon the behavior of your website visitors. The site journey your customers go through upon arriving at your website needs to be smooth flowing, providing them with the best possible experience.
We will be discussing how to calculate your website's CRO, conversion rate analysis, setting your conversion goals, developing your CRO plan and some of the eCommerce CRO strategies you can implement.
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Posted: Fri 09 Sep 2022