Product reviews are one of the greatest tools you can enable on your website - and your Website World website now offers them!
In this month's newsletter, we're focusing on product reviews, explaining how to enable them on your website, why they are important, managing reviews online and how to encourage customers to leave more reviews on your website:
Product reviews help customers make decisions about which product will best suit their needs, and whether your business is the best place for them to purchase the product from. A review provides social proof, which is important because:
Providing your website visitors with social proof for your products is only a good thing, even if some of your reviews are negative. The challenge is though, getting your customers to come back at a later date and give you that review.
However, it's not impossible and we've put together a list of seven ways you can encourage more product reviews being left on your website.
At some stage in every business' life, they will receive negative reviews online. It might be in a product review on your website, or a comment on your social media post. While there is nothing to prevent them from occurring, other than to disable all review submissions, the best way forward is to respond appropriately to the review.
That's where many business owners have some difficulties in knowing what to say to remedy the situation.
The good news is though, you hold the power towards transforming a negative review online into something positive, and today we're explaining how to do this.
Does a website need a separate testimonials page, or is it enough that they leave a review on a product page? Will visitors even read the testimonials?
We look into the pros and cons of setting up a specific testimonials page on a website, to help you decide if your website needs one. We'll also share some tips on how to set up and use a testimonials page effectively too.
Posted: Mon 16 Sep 2019