When selling online, it's impossible to know what your sales will be from month to month. The many variables: (the time of the year, speciall events, celebrations, search engine algorithm updates and the economy), cause stress for many eCommerce store owners.
However there are actions you can take which can increase the number of sales your website makes, and that's what we're focusing on sharing with you this month.
Entries open 1st May 2019
Open to all NZ Small Businesses.
The David Awards recognise the unsung heroes in home and small businesses throughout New Zealand. They acknowledge the tenacity, courage and ingenuity that place these business owners firmly at the forefront of entrepreneurship in this country.
A call to action is exactly what it sounds like: you tell someone what action they should do next. Read to the end of this article. Buy my products now. Look through my art gallery. A call to action or CTA, is a statement to get someone to make an immediate action which will benefit both you and your business.
Why would you need to use a CTA? Because it gets website visitors doing something you want them to do, and it makes life easier for them. Yes, this sounds weird. But by removing the need to think, you are reducing the likelihood of them doing something you don't want: like leaving your site and visiting your competitor's site instead.
Today we're going to explain how to define your USP, and then promote it to maximise your sales.
We'll share with you some common pricing strategies, along with some misconceptions regarding pricing you should avoid following.
Today we discuss how to calculate a wholesale price for your handmade products which works for everyone.
We asked members of our online networking group for their suggestions on ways to manage social media negativity, which we're sharing today.
Posted: Wed 22 May 2019