our eCommerce store is your customer's gateway to your products. It's here they will decide whether or not to purchase your products and contact you for further information.
The information you have within your store also helps them decide if you are trustworthy, if you have the right solutions to solve their problems and how much of an expert you are within your industry.
There are many different ways you can present information to those potential customers to increase your online sales. This July, we're focusing our newsletter on ways you can increase the sales through your eCommerce site, plus sharing with you some of the new features we've put into place to help you out.
In July's newsletter, we're focusing on:
You can now view visitor traffic live.
See who is looking at your website right this minute, and even see the names of known visitors.
See what websites or search engines they used to find you, and where in the world they come from.
Learn how they navigate your website, and what search keywords they are using to find products or information on your website. This is a great insight into what you could be selling.
Because this data is cross referenced with our database, we can provide you with more detail than is possible via Awstats or Google Analytics.
You can access these new reports via the SEO tab or via the "recent visitors" link on the CMS welcome page.
Here at Website World, we're continually adding new features to our eCommerce CMS to make selling online easier. Three of our newest features are:
There are plenty of amazing eCommerce features available for you to use within your CMS, with NO plugins required or additional costs payable. You can check out the full list here.Three awesome eCommerce options we'd like to draw your attention to today are:
Each product can be individually promoted into the template, home page, or checkout. Take care not to over do it, as if you promote too many items, you may just annoy your potential customers with clutter. However, promoting a very few items can be very beneficial.
You can also promote items to the checkout page. This is a great time to ask if they "want fries with that?".
In addition, you can specifically link related products, so that they are auto suggested on the product page or at checkout. We can automatically promote products based on other customers historical purchasing patterns To enable automatic suggestions, please go to the shopping setup area, select Customise Display Options, scroll down to the area Checkout and Notification Options and tick the box Suggest Products on Checkout.
It is much easier to sell to an existing customer than to convert a new customer. It's also much cheaper, with less advertising necessary to make a sale.
Sending a monthly newsletter is a great way to keep your business in the mind's eye of your customers. You can segment your audience and newsletters and target special deals to customers who previously bought a specific item.
You could run a VIP program, when customers who subscribe to your mailing list are able to access an immediate discount. Customers just need to register, then click the link in an email, to gain access to your members area and special VIP pricing.
If you sell gifts, or items which need regular maintenance or replacing, you can add a "Anniversary Reminder Service" in the shopping setup area, under Checkout Options. This sends customers an email letting them know when it's time to make another purchase.
For more great tips on how to increase sales on your website, check out our article Easy Ways to Increase Sales Through An Online Store.
An abandoned cart is one which a customer has left open on your site. We can break that down further:
Some customers specifically save their carts and wish lists, so that they can come back and checkout later. You can also send reminder emails to these customers to come back and complete the sale. Perhaps you might include a special PROMO code to further encourage that. Put the promo code into the "Saved Cart Reminder Email" template, on the notification setup page, under shopping setup tabIt's also a good time to look at your own website and the ways you can reduce cart abandonment. This can include things such as:
Unleashed, Vend, Xero API's have all been updated.
It is now easier to integrate with these third party services, and debug any issues in real time.
We have started a new Facebook based business networking group. Please join the group, even if you are not a customer of Website World.
All businesses are also entitled to a free directory listing. If you are a website builder customer, you can manage your directory listings from within our CMS under SEO tab, to ensure your listing gets enhanced listing status. If you are not a customer of Website World, then you can register a new listing in the directory.
Auckland web designer Andrew from Fury, has redesigned a site which had recently been migrated from WordPress to Website World.
During the migration, all of the content and images, plus kept the valuable URLs or filenames stayed the same, so no link juice was lost.
We invite you to take a look through Spotty Lizard's website and see the great web design work Andrew has done.
Full Width & Fresh Template
Looking for a timeless, classic and clean template? You can't beat this! Ideal as an eCommerce store, you can add colour images and graphics should you wish. Or simply keep it black and white only.
We can now import websites from most other CMS and shopping platforms, maintaining perfect SEO link juice and full replication of the existing template and content.
The migration service takes a perfect snapshot of all SEO meta tags and URL filenames, ensuring that all pages are in the right place, and specifying the same SEO information, just as Google is used to seeing prior to migration.
After migration, you can then use our SEO tools to manage your meta tags yourself, and further improve your google ranking, without worrying about implementing 301 redirects. That step is not necessary, as your site map has been maintained.We are offering this as a free service too! To learn more about how this works, here are two articles for you to read:
Posted: Tue 31 Jul 2018