Chatbots on Your eCommerce Website

Does Your eCommerce Store Need a Chatbot?

There's a customer on your website and they have a question about a product. They could send an enquiry via a form on your website, email you if there is a listed email address, likewise call if there is a phone number, or they could spend time searching for the answer in your FAQs and other site content.

Or they could use a chatbot.

By using a chatbot, a customer is not having to wait for a reply or spend time hunting out the fine details. Instead they get their answers almost instantaneously which helps to make purchasing decisions much quicker.

What is a Chatbot?

ELIZA, the first chatbot, was developed in 1966 by MIT professor Joseph Weizenbaum to simulate a psychotherapist. 

Put simply, a chatbot is an automated software tool which uses text conversations to help online shoppers, answer questions and grow sales. But it is important to remember that the capabilities of the chatbot does depend upon the technology behind it and the information and systems it can access.

There are two kinds of chatbots - rule based (which follow a predefined set of questions and answers) and AI powered (which use AI to understand questions and respond accordingly using website data). 

Benefits of Using a Chatbot on Your Online Store

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Answer customer questions immediately

Help customers find the right products

Reduce abandond shoppping carts

Practical Ways to Use Chatbots on an eCommerce Website

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How to Measure Whether Your Chatbot is Working

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Make Your eCommerce Website Easier to Shop

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