Running Promotions: Flash Sales, Coupons and Free Shipping

A successful eCommerce store uses a variety of tools and strategies to gain and keep their customers. Running promotions is just one type of tool they can use, and it has a lot of different ways it can be implemented. As a strategy, running sales promotions helps to drive purchases, creating a push so the customer has to act now or miss out. The sense of urgency can be a powerful way to get customers across the line and make their purchases. In this article, we'll look at in detail 10 effective sales promotion strategies, ways they can be achieved within the Website World platform.

What is a Sales Promotion?

A sales promotion is a short-term time-bound incentive used to drive a specific customer action.  Examples of sales promotions include discounts, product bunders, coupons, giveaways, free shipping and loyalty rewards. Rather than simply a discount, they are about creating a clear push to make a customer act now. This is different from an advertising campaign, for which the goal is to increase customer awareness over the long-term.

Guide to Choosing Sales Promotions

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