eCommerce Website Blog
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Websites are there to sell your products or services, but they do have a significant disadvantage to a physical store – people can’t see, touch or feel anything – other than emotion. The emotion is what is going to sell your products, so you need to write persuasive web copy. Nielsen research showed that 79% of website visitors actually only read headlines and scan for keywords, which makes it even more important that you pay particular attention to what you put on your pages andPosted: Sunday 15 January 2017
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Images are essential for every website. They help to sell your product or service and make your website look great for your visitors. Unfortunately, they can cause your website loading time to be really slow. Learn how to best optimise your images here!Posted: Thursday 15 December 2016
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To push more websites to implement encryption and to better protect users, Google will start flagging plain HTTP connections as insecure in its popular Chrome browser.
The plan will go into effect in January 2017 with the release of Chrome 56Posted: Tuesday 15 November 2016 -
Finding great content can be tricky, which is why many businesses create their content to share on Facebook and other social media sites. But if you are not feeling creative, here are 8 places where you can find ideas for your Facebook or
Instagram pages.Posted: Tuesday 15 November 2016 -
Changing all our websites to SSL is not as straightforward as we hoped. Many websites include custom styles, scripts, iframes etc, that are not secure... Manual updates may be required to many websites to gain SSL status.Posted: Tuesday 8 November 2016
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Customers often wonder what affect SEO, or mobile optimization, or design changes will have on their traffic and sales. Let's consider these in more detail.Posted: Friday 21 October 2016
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Everybody wants to be found by search engines, but many of us are not clear on how it all actually works. How does Google choose which websites to show first? Why is my competitor’s website coming before mine even though we sell the same products? It all has to do with how your website is ranked. Let’s delve deeper into what website rank actually means.Posted: Saturday 15 October 2016 , 1 Comments
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Graphics play a huge role in social media with up to 60% of all social media posts made up of pictures (Kim Garst). With that staggering figure, if you are posting more text than graphics, your messages are likely to get lost amongst all of the other posts demanding your audience’s attention.Posted: Thursday 15 September 2016
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YouTube was the brainchild of three former PayPal employees during 2005 and then it was sold to Google in 2006. It remains a part of Google’s empire and with over 4 billion videos watched every day, it is a great way to get your business out there and noticed by your target audience. It is one of the top three most powerful search engines along with Google and Facebook and is often overlooked by businesses when choosing where to run their marketing campaigns.Posted: Monday 15 August 2016
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If you have been hacked, you need to think about how to clean up afterwardsPosted: Monday 8 August 2016
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Everybody seems to be talking about webinars online, but do you actually know what they are and how they can help grow your business? Let’s explore what a webinar is, the three main types of webinars and the benefits that hosting a webinar can offer your business.Posted: Sunday 17 July 2016
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A picture tells a thousand words and this is especially true when it comes to photos on your website. Even though the internet is bursting full of beautiful photographs and as tempting as it may be, you just can’t copy and use all the photos you love on your own website or blog. Copyright laws mean that both text and photos online are the property of the person who created them and even crediting the owner when you use the photo, may not be enough to prevent you getting into hot water.Posted: Wednesday 8 June 2016
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Podcasting is a term coined by Ben Hammersley in a 2004 article he wrote for The Guardian newspaper when trying to create a term to identify the online audio recordings being made for MP3 players and iPods. Ben blended ‘Pod’ from the iPod and ‘Cast’ from the end of the word Broadcast to form podcast, which has made Apple jump for joy at all the free marketing of their iPod.Posted: Sunday 8 May 2016
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Website.world are offering free websites for all playcentres in New Zealand, plus a further grant for resources.Posted: Monday 11 April 2016
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Everybody loves a Facebook giveaway, except Facebook when you get it wrong. No longer is hosting a giveaway as simple as having a prize and giving it away to a winner because there are specific rules you need to follow to prevent your giveaway being shut down.Posted: Friday 8 April 2016
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We take great effort to keep your website and data private and confidential. Our servers, applications and databases are all very secure. We encrypt passwords stored in our databases. However, there are some considerations you should take into account.Posted: Tuesday 5 April 2016
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If you use a free email address like gmail or yahoo or similar for your business, then you could be missing lots of notifications, and your customers might be missing order confirmations.Posted: Tuesday 5 April 2016
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So someone has posted something negative on your business Facebook page? Rather than panicking, deleting the comment or hiding in a cupboard, take the time to turn what could be a PR disaster into building some positive publicity instead. A complaint dealt with professionally, respectively and which provides a solution to the problem can do wonders for your business.Posted: Tuesday 8 March 2016
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We often get asked why we charge a setup fee for configuring DNS services for a third party web hosting service. And this is why. It's like taking your own food into a cafe, buying a coffee,
then asking the cafe to heat up your food.Posted: Thursday 3 March 2016 -
Facebook engagement has always been around, but has become more important recently because it is one way to increase the number of people who see your posts, without you paying to promote them. Facebook is now deliberately showing less of your business posts to your fans and using the engagement rate on each of your posts to choose which posts they push through and which they don’t.Posted: Monday 8 February 2016
