Te Tīmatanga ki ngā Pānui Google
Kei te tere koe ki te whakapiki ake i to paetukutuku ki te raarangi Google? Whakaarohia te whakauru atu ki te kaupapa utu mo ia paato. I runga i a Google ka taea e koe te "tono" mo nga kupu matua, me whakaatu tonu to panui ki te tangata e tuhi ana i aua kupu matua. Ko nga Adwords nga panui tuhinga iti kei te taha matau o te wharangi ka rapu koe i a google. Ko ratou ano nga hononga tautoko kei runga rawa o te wharangi i runga i a google.
He utu nui te Google Adwords me ngā kaupapa utu-mō-ia-pāwhiri rite. He roa hoki te wā e hiahiatia ana hei whakatū. Pānuihia tonutia.
Anei me pēhea te mahi i ngā Pānui Google DIY
Rēhita tuatahi mō Google Ads.
Rohe Matawhenua
Kōwhiria he rohe matawhenua e tika ana mō tō pakihi. Me arotahi noa ki ētahi atu whenua mēnā kei te whakaaro koe ka taea e koe te whai pānga nui ki reira, ā, kei a koe te whai wāhi ki te mahi tika ki a rātou, me te tautoko i te wā tika, me te reo kotahi, me ētahi atu. Hei tīmatanga, he mea whakaaro nui kia tīmata ki tō ake whenua. Hei tauira, mēnā he hua, he ratonga rānei tāu e whakarato ana ehara i te mea ahurei, me whakamahi tonu koe i tō ake whenua. Whakawhanuihia ō tirohanga ina mōhio koe ki te toi o te adwords.
Te whiriwhiri Kupumatua
He aha nga mea ka uru atu o kaihoko hei kupu matua ki a google mena kei te rapu ratou mo to pakihi?
Hei tauira, me tango he toa "whakatika hu" i Tāmaki Makaurau. Ki te whakamahi koe i te kupu "hu" hei kupu matua, tera pea ka pohehe koe he wāhi hoko hu, he wāhi hanga hu rānei. Whakamahia ngā kupu matua pēnei i te "Whakatika hu" "whakatika rekereke teitei" "whakatika rekereke" "whakatika hu" me ētahi atu. He pai ake te tika tonu.
Tērā pea e hiahia ana koe kia whakaaturia tō pānuitanga ki te tini o te tangata, engari kāore a Google e whakaae. Ka whakakorehia tō pānuitanga mēnā kāore koe e whakamahi i ngā kupumatua e tino pā ana ki tō pakihi. Whakamahia ngā kupumatua e whakaahua tika ana i tō pakihi. Kia motuhake, kaua e whānui. He pai ake te whai kiko ake. Ki te kore te tangata e pāwhiri i tō pānuitanga, ka whakakorehia tō pānuitanga e Google.
Kaua e moumou moni ki ngā kupu whakatairanga mō te ingoa o tō kamupene, mō ngā ingoa hua rānei (mēnā he ingoa motuhake ēnei mō tō pakihi). Kia aro nui ki ngā kupu whānui e whakamahia ana e te tangata hei kimi pakihi pērā i a koe, ki ngā hua/ratonga rānei pērā i a koe.
Te Tuhi i tō Pānui
Kia tino hono tō pānuitanga ki ō kupumatua. He mea pai kia whakaurua ngā kupumatua ki roto i te taitara o tō pānuitanga. Whakaarohia kua rapua e koe te "rekereke teitei whero" ā, ka kite koe i tētahi pānuitanga ko te taitara "rekereke teitei whero kei te hoko" me tētahi atu ko "shoes are us". Ko tēhea te mea e pai ana koe ki te pāwhiri? He mārama kua patohia e koe ngā kupumatua e rapuhia ana e koe, nō reira ko te pānuitanga e tino ōrite ana ki aua kupumatua ko te pānuitanga ka pāwhiritia pea e koe. Nō reira he mea pai pea te tuhi i ētahi pānuitanga, kotahi mō ia huinga kupumatua rite.
Tohutohu Penapena Utu #1 - Kaua e whakataetae ki te SEO
Kaua e moumou moni mo nga kianga matua mena kua eke koe ki te taumata teitei i roto i te tinana. Ko tenei ko to penapena utu nui rawa atu.
- Kaua e whakamahi mo to ingoa kamupene, me noho koe ki te #1, #2 me te #3 ki runga google mo to ingoa kamupene, mena he pai to SEO. Arotahi ki SEO mo to ingoa kamupene me nga ingoa hokohoko.
- Kaua e whakamahia mo o ingoa hua ahurei. Mēnā he ahurei ō ingoa hua ki tō pakihi, hei tauira, ki te hanga koe i nga taonga, me whakamahi koe i nga tikanga SEO kia eke ai ki te #1. Kaua e uaua ki te kore tetahi atu e whakamahi ana i aua kianga. Kaua e moumou moni ki runga.
Tiaki Utu Aki #2 - Taapirihia nga Kupumatua Kino
Arotakehia te ripa "Nga Kupu Rapu" o mua, i raro i te ripa "Kupumatua"... Rapua nga kianga karekau e whai tikanga mo te mea e whai ana koe, ka huri i aua kianga ki te "Kupumatua kino". Hei tauira, i roto i a maatau pakihi ka arohia e matou te kupu "Kaata Hoko", engari ka waiho e matou "kaata hokohoko waea" hei kupu matua kino, kia kore ai matou e moumou moni ki te hunga e rapu ana i nga kaata hokohoko tinana. Ka taea e koe te tohu i nga kianga kaore koe e pai me te "taapirihia hei kupu matua kino".
Tiaki Utu Aki #3 - Aukati i nga Kupu Whakataurite Whanui
Kia kotahi marama neke atu ranei koe e oma ana, ka utaina he rarangi pai o nga kianga matua, ka hiahia koe ki te huri i to tauritenga kupu matua mai i te "taurite whanui" ki te "whakaritea kianga" ki te "taurite tika". Ko nga whakataetae whanui he maha nga wa ka kohia e koe nga momo rereke kaore e tino rite ki taau i whakaaro ai. Ka huri koe ki te whakaorite kianga, ki te whakarite tika ranei, katahi koe me whakarite kua taapirihia e koe nga rereketanga katoa e hiahia ana koe ki te tautoko. Tirohia to purongo "Nga Kupu Rapu" o mua ki te whakarite ka mau koe i a raatau. Ka taea e koe te tohu me te "taapiri hei kupu matua".
Tiaki Utu Aki #4 - Utu mo ia panui
Whakawhāitihia ō tono ki ngā kīanga motuhake e whakaaro ana koe he nui rawa te utu mō ia pāwhiri. Ki te kore rānei e tino pai te tahuritanga o tētahi kīanga matua rongonui.
Tohutohu Penapena Utu #5 - Honoa a Google Analytics ki te CMS o te Ao Paetukutuku
Kia mohio kua taapirihia e koe to waehere aroturuki tātaritanga me te ID pūkete tātaritanga i roto i to maatau rohe SEO. Ma tenei ka whakarite ka taea e google te whai i to angitu panui, me te whakatika i te algorithm whakaatu hei awhina i a koe kia nui ake nga patene ka huri.
