January News 2026

Online customers are savvy. They know how to find their desired product at the cheapest price. Customers also love discounts and specials. If you get your eCommerce sales promotions in front of the right audience and pitch it well, you can send your customers into a buying frenzy.

We've made a list of 30 eCommerce promotion ideas you can use to help increase sales volumes on your website!

30 eCommerce Sale Ideas 

Conversion rate optimisation or CRO is the process of increasing the percentage of visitors who perform a specific action (conversion) on a website. The desired action could be filling out a form, clicking upon a link, purchasing a product or adding a product to the shopping cart. CRO is achieved through optimising your website or landing pages, based upon the behavior of your website visitors. The site journey your customers go through upon arriving at your website needs to be smooth flowing, providing them with the best possible experience. 

We will be discussing how to calculate your website's CRO, conversion rate analysis, setting your conversion goals, developing your CRO plan and some of the eCommerce CRO strategies you can implement. 

Optimisation du taux de conversion 

In an online world, customers are savvy and will check the price of a product from multiple retailers before making their decision. But the price isn't all they take into consideration. Shipping costs, free gifts, coupon codes, customer service, after sales service, warranties and loyalty rewards also make up some of the deciding factors. 

We look at different pricing strategies and explore the process of choosing the right ones for your business.

Discount Pricing Strategies 

Gabby's Starlit HOPE was established by Gabby Devine, an amazing young lady from Taranaki. Diagnosed with Ewings Sarcoma in 2013, she spent numerous months in Starship and New Plymouth hospitals. During this time, she quickly realised how boring hospital can be, and how a simple Random Act of Kindness could brighten someone's day. It was here her idea for Starlit HOPE began, providing random acts of kindness to oncology kids, their parents and sometimes the staff too.

Gabby sadly gained her angel wings on the 15th May 2015, having performed over 1000 RAKs. This number continues to grow, with her parents Sarah and Roland Devine carrying on her legacy and providing Play Parcels for kids in hospital all over New Zealand, support for families of children with health needs in Taranaki, and Baby and Mum packs to Neonatal and New Plymouth Children's ward. 

On 1st January 2026, Sarah and Roland have been named Taranaki Daily News Person of the Year 2025! Together with Spotty Lizard, we are so proud to sponsor the website for Gabby's Starlit HOPE, helping them to grow Gabby's legacy and support children with health challenges, their families and staff throughout NZ!

Site of the Month 

Website World now has a card present EFTPOS/POS integration with Windcave!

As an introductory offer, Windcave is offering:

6 months free EFTPOS rental for any Website World merchant that completes onboarding with Windcave by 1^st March 2026.

To get a comprehensive quote please contact Windcave by emailing sales@windcave.com

*Onboarding is considered completed when a merchant has satisfied all required steps by completing a application that has met Windcave AML compliance checks, and accepted an agreement. The offer is contingent on merchants signing up for a minimum of 36 months.

We are looking for Website World customers to try out a new AI chat bot we are developing. This chat bot works to understand your product range, and can provide meaningful answers to customer queries, as well as have access to all the content on your website to help them answer questions about delivery, terms and conditions etc. It can also provide answers about order status, delivery date. It can be used with text and/or voice.

As this is a work in progress, if you are interested, you can get this service for free until 31st March. Contact our support desk if interested.

Due to increasing costs, we will unfortunately need to raise our hosting fees. We are updating our hosting fees on 1st of February 2026. Change to an annual plan before then, and lock in an extra discount, as all annual plans get 1 month free each year. 

See new plans 

Pour chaque client que vous nous recommandez, vous recevrez une réduction de 25 % pendant toute la durée de la relation d'hébergement.

Simply let us know via email that you have made a referral, including their name and yours. We'll record this information within the CMS and once their website goes live, they'll get one month of free hosting - and you'll get a 25% monthly discount off your hosting. Refer 4 friends, and your hosting can be free!

There are some T&Cs, plus additional information on our website on the Affiliates and Referral Discounts page.

Learn about making a customer referral 

Within the CMS, we have added an option to select AI assistant in creating freight and discount discount rules. Both options are accessible via the eCommerce Freight and Discounts options. To use, you will need to provide a plain language explanation of what you are wanting to accomplish. AI will then feed back to you its understanding of what you want to do, along with details on additional information it needs from you to create the rule.

Learn more about our AI Enhancements